So in a sense the fact that there's a more critical screen, there's more of a careful thought process, the fact that customers are pickier with their money today, all of that really is a chance to make people better.

所以实际上，如果环境更为挑剔，人们的构思过程就会更为严谨细致，现在的消费者花每一分钱都精打细算，这其中产生的是让人们生活的更好的商机。

斯坦福公开课 - 微软CEO-Steve.Ballmer谈科技的未来课程节选