There's that agitation that I was talking about. "The average man": this advertisement wants you to see Ulysses as a story about a man you can identify with.

这就是我之前提及的激发点，平常人：,这则广告是希望你把《尤利西斯》看成关于一位,跟你一致的男子的故事，并产生共鸣。

耶鲁公开课 - 1945年后的美国小说课程节选

I'm going to show you slogans from food companies and you guys tell me what foods they're affiliated with, what foods they're associated with.

我给你们放几个食品公司的广告语,大家要告诉我这些广告语源自哪里,是关于什么食品的

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

I have an ad i'll show you later in the class for Honey Nut Cheerios where people are talking about how they're having to suffer by eating Honey Nut Cheerios to lower their cholesterol level.

健康宣示:美国食品药品管理局认可并允许的对某种食品促进健康能力的公开宣传 我有一个广告,一会儿会给大家演示,关于坚果甜麦片,这种常被人们谈及的食品,如何通过,吃坚果甜麦片,来降低胆固醇含量

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

When I was a boy there was one form and one form only and it was cartoon-- it was on Saturday morning cartoons and there was advertisements for foods on that and it was mainly for sugared cereals.

在我小时候有且只有一种形式,那就是动画,在周六早上的动画中,有关于食品的广告,主要是加糖麦片的广告

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选