"These ads do have a huge impact. So many people know that they are watching the Super Bowl not just for the game but for the ads, that they are paying close attention to the ads and to the messages."

VOA: standard.2010.01.27

Is the reason people behave badly-- I don't know "Badly"--people choose Alpha in this game here, is it the fact that they can't communicate?

人们之所以取得糟糕的结果,我不敢说结果是不是真的不好,但人们选α是因为不能交流吗

耶鲁公开课 - 博弈论课程节选

They don't know--They think that they're teaching somebody in a memory game but actually the person who is being shocked is a confederate who is trained to react in certain ways as he's being increasingly shocked.

他们不知道…他们以为,他们是在用记忆游戏来教被电击者,但其实被电击者早就和设计实验的人串通好,当电击者电击的次多增多时,他就会装成相应的样子。

耶鲁公开课 - 心理学导论课程节选