"they would like to receive a message that uses some kind of code, and instead of sending a message that reminds them of their pill, they would like a motivational message, like for example, 'it's time for your life.'" Services like that have been shown to work in low-income countries, and now they're starting to appear in richer countries.

VOA: standard.2010.02.24

Because it's not just information that determines our wellbeing, our success, our self-esteem, our motivational level, the relationship and the quality of our relationships.

因为信息无法决定我们的幸福感，我们的成功，自尊，动机水平，两性关系及其质量。

哈佛公开课 - 幸福课课程节选

You then go to dinner, you come back and you realize that your roommate has now vested you by five seconds and three hours later you've inched ahead again ; so it's a wonderfully motivational tool; and speaks to just how addictive frankly this stuff was and that too for me.

然后你去吃饭,回来后意识到你的室友已经快你五秒钟,三小时后你再次小幅领先,所以这是一个奇妙的激励工具;,坦率地说这东西多么的诱人,对我来说也不例外。

哈佛公开课 - 计算机科学课程节选

but I think it's motivational, and so I said, are you sure that J.R. Hicks invented the term "forward rate"?

但我觉得这很有趣,我问他,你能肯定,J·R·希克斯是"远期利率"的提出者吗

耶鲁公开课 - 金融市场课程节选