But a lot of that market has moved to free or low-cost advertising on the Internet, including sites like Craigslist.

VOA: special.2009.03.21

So the cost of the product will be higher for them, for you know, for any product that uses advertising

所以他们的产品价格就会更高，你知道，任何打广告的产品。

广告和价格的关系 - SpeakingMax英语口语达人

that every company that uses advertising needs to then bake into the cost of the product.

所有打广告的公司都要把广告成本加入产品成本里。

广告和价格的关系 - SpeakingMax英语口语达人