So what we have is this marketing juggernaut getting interested in Wright's autobiography.
所以我们知道了这股强大营销的力量看中了莱特的自传,于是他们要了这本书。
So, now you have to be very promoted, marketed the right way online, as far as viral,
所以,你现在必须在网上以正确的方式做好宣传,做好营销,像病毒传播一样,
It's huge. There is no more powerful marketing force in contemporary fiction than Oprah's Book Club.
这很可观,就现代小说而言,没有能与奥普拉的书友会相提并论的营销力量。
Of course, in a lot of ways this is just good marketing.
当然,无论如何这是很好的营销方式。
Of course if you think about what's being marketed, it's not the quiche, it's not the tofu.
当然,想想营销的对象都是什么,不是什锦蛋饼也不是豆腐
A lot of the way I think about marketing is through the product itself.
我想到的多数营销方法,集中在产品自身这一媒介上。
What Zelizer reported was that some life insurance companies surmounted this problem by changing the pitch, by telling their salespeople, don't try to explain probability theory to these people.
泽利泽发现有些寿险公司,通过改变营销思路克服了这个难题,他们告诉自己的推销员,不要试图给你的客户讲概率论
which makes sense if you're doing international business, and you learn about multicultural marketing and management,
学国际商务当然应该这么做,学习多元文化状态下的营销和管理,
In my industry, marketing and advertising, there're a lot of agencies in this neighborhood, so.
我从事广告营销这一行,这一带有很多这一类的公司。
So standard marketing and advertising courses and business development and that kind of thing.
像是标准营销、广告课程和商业课程等,我也都学过。
But for sure, the advertising and the marketing industry has been affected.
但确切地说,广告业和营销业确实受到了影响。
I'm here to market and branch out to and to my people.
我在这里跟我的同胞营销和宣传。
My second day of marketing class, my professor called my name
我上营销课的第二天,教授就喊出了我的名字。
Again, there's no advertising affecting this, there's no parents being irresponsible and buying sugary cereals for the poor little animals.
此外,这个结果并不受广告营销的影响,也不因为有父母不负责任,给这个可怜的小动物买高糖的谷物
So, I think the marketing function, the best aspect and the best it can do is surface the product as much as possible.
所以我觉得营销功能,最有力,最强大的一面,就是让这个产品尽可能多地显露出来。
So to imply that now you can eat all you want, you have an issue to free ticket if you will, some people might consider not the right message.
假如说现在你可以吃任何你想吃的东西,这里面存在一个免费门票的问题,有些人对营销信息的理解并不正确
That's how we're thinking about it right now.
这是我们现在对营销的构想。
The list of athletes that have endorsed some of the food companies or done marketing for them, so the William sisters, the great tennis players have done fast food companies.
为食品公司做代言或者,为食品公司进行营销的运动员有,威廉姆斯姐妹,著名的网球运动员,她们为快餐公司代言
Think about your marketing landscape and how different it was.
想想你们见过的营销广告,它的与众不同之处在哪
Do you even realize how much marketing you're exposed to?
你们意识到你们陷入怎样程度的营销中么
When we think about the way food is marketed, we have to ask ourselves how were these messages framed, who's being targeted, what the message is, and of course what the impact is.
当我们想到食品营销的方法时,我们得问自己,这些信息是怎么来的,哪些人是它们的目标群体,这些信息是什么,当然还有它的影响是什么
We like certain foods, we have positive associations with them because of our families and all these-- and marketing of course, and all these factors come into play in shaping how we feel about food.
我们喜欢某些食物,对它们会产生正面联想,因为,我们的家庭,当然还有市场营销,以及所有的这些因素都影响着,我们对食物的感觉
One's from Burger King and one is from KFC, and when I show these to you-- we'll talk a lot about food marketing in the United States, because if you buy the premise that I laid out a few moments ago, that what we consider food and what we consider to taste good is pretty much a total social construction.
一个是汉堡王的,一个是肯德基的,在我播放这两个广告的同时,我们要讲下美国的食物市场营销策略,因为如果你买了我之前出的那本提纲,其中讲到了我们对待食物的态度,我们,判定食物好吃与否的标准是种社会意识
Yeah, I studied marketing and advertising in college, in my undergrad.
我在大学的时候学过营销和广告,本科的时候。
The amount of marketing, the total marketing burden has gone way up over the years.
营销的开支,最近几年营销费用的总量不断增长
We have not done any marketing whatsoever just yet.
我们还没有做任何市场营销。
We'll talk a lot about marketing.
关于营销我们经讲了很多了
That's a form of marketing.
这也是一种营销方式
A lot of people don't recognize this as marketing, but there are many other forms that we'll talk about in the class, some of which you probably don't even know about, and it's some of which you probably see but don't code it as marketing.
很多人把这不看成是营销,我们在这门课当中,还会讲其他方式的营销,其中有一些你们甚至都不知道,有些方法你们可能见过,但没把它当做营销
People used to consume a relatively small percentage of their calories from beverages, but for a variety of reasons including marketing, the percentage of calories from other beverages other than things like milk has gone way up.
人们过去通过饮料摄入的热量,所占比例相对较少,但是由于很多原因,其中包括市场营销,除了牛奶这类饮品以外,其他饮料中的热量比例直线上升
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