This dissertation aims to build a model of customer value evaluation which is fit to the KCRM, and summarize a series of measures by thinking the enterprise's actual needs.
本文的研究旨在探讨一套适合与核心客户关系管理的客户价值评价方法，并着眼于企业应用需要，总结出一套行之有效的核心客户关系管理方法和实施手段。
This dissertation aims to build a model of customer value evaluation which is fit to the KCRM, and summarize a series of measures by thinking the enterprise's actual needs.
本文的研究旨在探讨一套适合与核心客户关系管理的客户价值评价方法，并着眼于企业应用需要，总结出一套行之有效的核心客户关系管理方法和实施手段。
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