Comparative advertisement, as a special commercial advertising form, is more appreciated.
而比较广告,作为一种特别的商业广告形式,更是备受青睐。
Comparative advertisement has become a competition form adopted by competitors in practice, but the anti-unhealthy competition law has not any response for it.
比较广告在实践中已经成为竞争者广为采用的一种竞争方式,但作为规制市场主体竞争行为的反不正当竞争法却没有对此作出回应。
METHODS: the excellence and the shortcoming of comparative advertisement were analyzed in case study, and the strategy of comparative advertisement use in medical profession was put forward.
方法:分析比较广告的优点和不足,结合实例提出比较广告在医药行业的使用策略。
However, there are some exceptions to dilution, mainly including use of trademarks of the others in comparative advertisement, parody, news report and comment, lexicography with legal reasons.
但其也有若干例外,主要包括比较广告、滑稽模仿及新闻报道或词典编纂等有正当理由时使用他人商标。
The legal norms regulating comparative advertisement in China are in a low level and too simple, and the separation between legality and illegality is not scientific, lacking directive criterions.
我国对比较广告的规定存在法律地位不高、法条过于简单、合法与违法划分不科学、缺少引导性规范和法律适用不统一等缺陷。
On this basis, we did comparative study on their attitude, cognition and behavior caused by internet advertisement.
在此基础上对三地大学生在网络广告引起的态度、认知、行为等方面进行了比较研究。
On this basis, we did comparative study on their attitude, cognition and behavior caused by internet advertisement.
在此基础上对三地大学生在网络广告引起的态度、认知、行为等方面进行了比较研究。
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