Most people would agree that these things are amazingly annoying, but what is it about them, exactly, that irritates us so much?
大部分人觉得这些事情非常令人讨厌，但是它们究竟是怎么了，真的让我们那么生气吗？
It is actually about what their peers think of them, what their social norms are, what is seen as desirable in society.
这实际上是关于他们的同龄人如何看待他们，他们的社会规范是什么，以及他们认为在社会中什么是可取的。
Survey and listen to your current clients and customers and figure out what it is that they like or don't like about your product. ask them how you can make them better.
对你的客户做一份调查哦，倾听他们的想法，看看他们对你的产品哪些部分满意，哪些部分不满意，问问他们你怎样做可以让他们更好。
Here's an easy way to look at it the difference between them: if service specification is about what, then service realization is about how.
您可以用一个简单的方法看出它们的区别：如果说服务规范解决的是是什么的问题，服务实现介绍的就是怎样做。
You know, everybody has something great about them, sometimes we just do not know what it is.
你要知道，每个人都有其天才之处，只是我们还没发现自己的天才。
We tend to imitate behavior back to them in an exaggerated way, which is exactly what babies need, and it helps them learn about their own emotional experience.
我们倾向于以夸张的方式模仿婴儿来回应他们，这正是婴儿需要的。这有助于他们了解他们自己的情感体验。
You can't do anything about them if they keep on making noise but what you can do, as we showed today, is get on with your life, put your television on and turn it up a bit louder.
如果他们继续制造噪音，你也管不着，但有件事情可以做，就是继续你的生活，打开电视机并且把声音开大一点，就像我们今天表现出的这样。
It is not a good idea to throw everything to the customers and let them choose what they want to know about the product.
把所有东西都抛给顾客，让他们自己选择他们需要的相关产品的信息，这种做法并不可取。
In part, I think this stems from our levels of illiteracy and lack of social involvement; if people are unaware of what is being written about them, they're not going to dispute it.
部分地，我认为这源自于我们的文盲程度和缺乏社会参与；如果人们不知道自己被别人歪曲成怎样，他们就不会去为此争论。
I don't what it is about men's razors but I've always found them far superior to anything offered for women.
我明白我要的并不是男士剃须刀，但是个人觉得它的功能还是比任何为女士提供的要强大。
What they love is for you to talk about the information in terms of how it can be readily used by them, and why they would care. Really.
他们喜欢你告诉他们，你提供了一些随时可为他们所用的信息，而且为什么这些信息他们应该重视。
Now practice telling stories describing them in a humorous way. It might take a little exaggeration or dramatization, but that's what good storytelling is all about.
现在试着用幽默的方式将它复述出来，可能会有些夸张或过于戏剧化，但是好故事就是这样讲出来的。
It doesn't need me to tell them what it is. The great thing about it is that I feel completely out of control.
并不需要我来告诉他们它是什么，关于它最重要的是我感到完全地失控了。
Our ability to get granular detail about what moves individuals, who they influence, and who influences them is unprecedented and it holds profound opportunity for selling.
我们可以了解是什么让大家感动，他会影响谁，以及什么影响他们。这种详细的信息和分析能力蕴藏着巨大的商机。
These books strive valiantly to expand children’s consciousness of what a viable human family can be, but when it comes to what really matters there is nothing subversive about them.
这些书尽其所能，向孩子们解释了一个人类家庭可能存在的模式，但在至关重要的地方，却都只能闭口不提。
And what we find is that half the people we show this to just don't notice the gorilla, and if you ask them about it, they say I missed what?
然后我们发现，有一半观看视频的人没有注意到大猩猩，如果为此问他们，他们说我错过什么了。
People remain free to reject the choices soft paternalism tries to guide them into-that is what is distinctive about it.
软家长主义的独特之处在于，入们仍有自由对试图引导他们的选择加以拒绝。
It is critical to teach children about their culture, and to encourage them to be accepting of other people as well as to know what is happening in the world.
告诉孩子他们的文化，鼓励他们去接受其他人，同时也知道世界上正发生什么的确十分重要。
We are all different and it is important for each of us to do what feels right for us and equally important to leave any decisions about what is right for other people up to them.
人和人是不同的。我们每个人都做自己觉得该做的事和让别人自己决定他们该做的事同样重要。
What is it about the facts about life and death that seem to make it misguided to think? We should just put them aside and pay no attention to them?
关于生和死的什么事实，似乎让我们误以为，我们应该把它们撇到一边，置之不理？
But it has already made customers think about computing in more economic terms, by asking what a given job is worth to them.
但是云计算使用户考虑用什么样的工作值得用云计算而非经济项目。
Here, the alternative is not about what to do instead of taking them, it is about what to do as well as taking antibiotics and how to protect yourself after you've finished the course.
对此，自然疗法也并不是抛开抗生素，而是在服用抗生素的同时以及疗程过后采取一些自我保护措施。
Now write down exactly what it is you don't like about them.
然后写下你到底不喜欢他们哪里。
The third one I don't know what the hell it is either, and it's perhaps the craziest of them all: Thousand of lines intersecting in a Titanic grid that is about 18 miles long.
第三个结构我也不知道它是什么，而且最疯狂的是：它数据千计巨大的长达18英里的网格线交织而成。
This is even more likely if you realize that what the blogger has written about is incomplete or incorrect, and you can challenge them on it.
更好的情况是，你意识到了别人的不足或者错误，你就能反驳它们了。
Or, as Lee Miller puts it, "Empathy is about understanding other people's needs, not necessarily about giving them what they want -- especially at the expense of getting what you want."
或者，正如李•米勒所解释的那样：“同情心就是理解他人的需求，但并不一定要去满足他们要求，更不能以牺牲自己的利益去满足他人的需求。”
Or, as Lee Miller puts it, "Empathy is about understanding other people's needs, not necessarily about giving them what they want -- especially at the expense of getting what you want."
或者，正如李•米勒所解释的那样：“同情心就是理解他人的需求，但并不一定要去满足他们要求，更不能以牺牲自己的利益去满足他人的需求。”
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