As corporations begin to function globally, they develop an intricate web of marketing, production, and research relationships.
随着公司开始在全球范围内运作，它们形成了一个复杂的营销、生产和研究关系网络。
Part of Web marketing is gauging the effect your pages have on the public.
网络营销的一部分就是测定你的页面在公众眼里的影响力。
So who should direct a company's forays into Web 2.0 marketing?
那么，该由谁来指挥公司踏入网络2.0营销的尝试呢？
This format allows for inexpensive printing and a great deal of flexibility when you need to change or update your marketing materials. This format makes for great web content as well.
这种形式可以降低印刷成本，也具有很大的灵活性，你可以更加方便的修改或更新市场推广材料，这些材料同样也可以是很好的网络内容。
The web is of course the most fertile ground for direct marketing, and cheaper computers and better software have made seizing the opportunities easier than ever before.
网络当然是直接营销的“沃土”，更便宜的电脑和更好的软件使抓住机会比以往任何时候都更容易。
Of course, since knitting a 'web' (relationship-building) costs time, you should not expect social media marketing to bring immediate gains for you.
当然，因为组织网络(建立关系)很费时间，你不要指望社交媒体营销会立即带来利益。
If you've not already figured it out, the corporate website is becoming less relevant, and web marketing (and support) has spread off your domain and Google results.
如果你还没领会到，企业网站正变得缺乏相关性，网络营销(以及支撑)已扩展到你的域名和搜索结果。
Once web information is collected it can be used to improve your marketing results.
一旦收集了网络上的信息，它们就可以用来提升你的营销结果。
Modern handset makers know that consumers want a faster mobile web browsing experience, so they put lots of marketing effort into promoting powerful phone CPUs and new wireless connections.
现代手持设备制造商越来越关注消费者的移动网页浏览体验，他们在市场营销中尽力推销他们强劲的手机CPU和新型的无线连接。
As we close the books on a decade in which the Internet has been used primarily as a marketing vehicle for fundraising, social change on the web is poised for a shakeup.
当我们刚刚合上把因特网当做基本的劝募营销工具那本书的时候，网络的社会化变革已经泰然自若地开始了一场大改组。
The clients don't know much about marketing or web stuff.
这个客户不知道营销和网站的相关东西。
Do you have the experience? Although the gap is closing, there is still a big difference between surfing the web and marketing a hotel.
虽然浏览网站和酒店营销的差异逐渐在缩小，但二者之间仍然有十分大的差异。
It does not fit into current structures: True social media falls somewhere between marketing, pr, communications, content production and web development.
社交网络并不适于目前的体系结构：真正的社交媒体处在营销﹑公关﹑通讯﹑内容制作和网络开发的之间。
Let's look at how Web sites, taking different marketing perspectives, get customer research right or wrong.
让我们看看网站怎么通过不同的营销角度正确地(或错误地)实施客户研究的？
marketing from a customer’s perspective—Customers, or users, expect a Web site to sell them what they want.
从客户角度的营销：客户，或者用户，希望网站能卖他们要的东西。
Web content and email marketing still come first.
网站内容和电子邮件营销仍是最优先使用的沟通渠道。
Although it seems daunting, you can organize multiple Web groups across your fractured Web site to act as a single search marketing team.
尽管看似令人畏缩，但可以将整个Web站点上的多个Web小组组织起来，让他们表现得就像一个搜索营销团队一样。
Finally bridging web analytics and online marketing.
Web分析和在线营销的桥梁。
The contest is the kind of traditional marketing that more web applications could benefit from and will no doubt introduce many new people to the features of the service.
Google的这次竞赛属于传统的营销方式，更多的web应用程序也能够通过这种形式获益，此外竞赛无疑还将书内搜索新功能介绍给了广大用户。
Social media distribution and usage is vastly different to traditional web retail and marketing.
社会媒体的分销与使用与传统的网站零售和营销有很大的差别，希望进行注册，然后期待交易就会到来的方法注定不会成功。
You can generalize this habit to any kind of marketing work, like building new links to your web site.
你可以把这个习惯推广到任何类型的市场营销工作中，比如给你的网站建立新链接。
Do a search on the web for online marketing, and you'll find (between the software plugs) hundreds if not thousands of articles with more theories than reason.
如果你在网上搜索在线市场营销，你将会发现成百上千的文章(关于软件插件的)讲的多是理论而非理由。
If you run your own business, how's your marketing material, your web site, your business plan?
如果你经营自己的事业，你的营销资料、网站、商业计划又如何？
The web is a Brave New World for marketing.
互联网是一个伟大的、崭新的营销世界。
Web marketing companies in general have also been courting local businesses, about 51% of whom say that they're cold-called about online marketing services at least once per week.
一般来说，网络营销公司也正受小企业亲睐，近51%的受访者说他们每周至少一次冷不防地打电话给在线营销服务商谈事情。
Along with its survey on marketing, the Rudd Center has released a Web-based meal calculator for parents that includes popular offerings from various fast food chains.
与其销售调查一道发表的还有路德中心以网络为基础的父母所用的饮食计算器，内容包括了各种快餐连锁店的常见供应食品。
MYTH 3 builds on the newly-educated person who understands that the web is not just another medium, and that none of the old marketing rules apply.
理论3.以那些接受到最新教育的人为基础，他们懂得网络不是另一种媒体。 不运用任何旧的营销规则。
It has based its marketing strategy around the social web, realizing that social media has become a priority for small business owners.
它是基于社会网络的营销战略，社区媒体正成为小企业主的优先事项。
Figure 10-a Web site that gathers marketing information when prospects register.
图10当潜在客户注册时，网站却在收集市场信息。
Figure 10-a Web site that gathers marketing information when prospects register.
图10当潜在客户注册时，网站却在收集市场信息。
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