Chapter two: Tourism destination image measurement.
第二章：旅游目的地形象的测量。
Attitude theory offers a platformfor the combined study of place image and tourism destination image.
态度理论为地区形象（PI）和旅游目的地形象（TDI）的联合研究提供了一个平台。
A new framework for analysis of regional tourism destination image was set up by the authors in the paper.
本文主要探讨区域旅游形象分析与建立的技术程序。
The distinct, unique and attractive tourism destination image (TDI) has become the powerful weapon of a tourism destination in competition.
鲜明、独特、富有吸引力的旅游地形象已成为旅游地在竞争中克敌制胜的法宝。
The main problem is about the Tourism Destination Image and Brand, especially how to found the Tourism Destination Image and Brand on Nation Culture.
本文主要探讨了旅游地形象及品牌的相关问题，着重研究了旅游地民族文化形象及品牌的构建。
Through analysis the words between subject and object, we study the impacts of tourism gaze in tourists motivations and tourism destination image-building.
从而通过对凝视主客体之间的话语解读分析，研究在旅游图文传播中，对于旅游者行为动机和旅游目的地形象建设产生的影响。
The marketing implications were presented to increase information sources used and word-of-mouth recommendations and re-visit rate so as to enhance tourism destination image.
因此，建议目的地管理者从增加目的地信息传播的渠道、力争提高口碑推荐度和重游率等方面采取措施来提高旅游者对目的地的熟悉度，以此提升旅游目的地形象。
The Spanish Institute of Tourism is looking to expand the image of Spain beyond a destination for the traditional "sun and beach" holiday by using social media.
西班牙旅游局有意利用社会媒体为西班牙打造崭新定位，突破西班牙“阳光与海滩”的传统形象。
Erecting and blazing abroad urban tourism image is the life-force of urban tourism destination, and it is the core problem for urban tourism research and exploitation to resolve.
树立与传播好城市旅游形象是城市旅游地的生命力所在，也是城市旅游研究和城市旅游开发与规划要解决的核心问题之一。
Tourism crisis undermined the destination image, reducing the public's (tourists) confidence of the tourism destination, and tourism has caused tremendous losses.
旅游危机破坏了旅游目的地形象，降低了公众(旅游者)对旅游目的地的信心，旅游业造成了巨大损失。
As one of the most effective ways for tourists to get to know the destination, tourism slogan plays an important role in the propaganda of destination image.
旅游口号是游客了解旅游地形象的最有效方式之一，也是旅游地形象宣传的重要途径。
Context is the cultural theme and spirit of a tourism region, which is also an inner part of destination image, and complements the physical image of a tourism region.
文脉是旅游区的文化主题和文化精神，是旅游区实体形象的文化补充，是旅游形象的内在文化精神。
China has established a nice image in the world as a tourism destination country and is playing an increasingly important role in international tourism organizations.
中国在国际上树立了良好的旅游形象，在各个国际旅游组织中发挥着越来越重要的作用。
Tourist motivation is tourist behavior creation, implement of source motive, to tourists' behavior, destination tour plan, tourism development, tourism image etc.
旅游动机是旅游者旅游行为产生、实施的源动力，对旅游者旅游行为、旅游地旅游策划、旅游开发、旅游形象等有重要的影响。
While the quantitative analysis, qualitative analysis and a spatial analysis of the image of tourism destination were used as approaches in the research.
在研究方法上，综合运用了定量、定性分析与旅游地意象空间分析的方法。
While the quantitative analysis, qualitative analysis and a spatial analysis of the image of tourism destination were used as approaches in the research.
在研究方法上，综合运用了定量、定性分析与旅游地意象空间分析的方法。
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