This paper describes the presence and Developing Foreground of our country's Network Advertising, its charge mode, and analyzing, introducing the charge mode's theory base.
本文主要描述了当前我国网络广告的现状及其收费模式，分析、介绍了收费模式的理论基础，并探讨网络广告及收费的发展趋势。
This thesis first gives a brief introduction to the theory of conceptual metaphor, and then applies this theory to the analysis of English advertising.
本文首先简要介绍概念隐喻理论，然后将其应用到英文广告的分析当中。
The theory of archetype is the basis of archetype advertising.
原型理论与原型批评是广告原型研究的理论基础。
To a certain extent, the theory of linguistic adaptation provides some linguistic foundations for celebrity advertisement and serves as guidance for the proper use of "celebrity" in advertising.
顺应论为＂名人广告＂的使用提供了一定的语言学理论基础，为广告创作者更加正确合理地运用＂名人＂这一语言手段提供一定的指导。
Advertising translation by the flexible, can the relevance principle of relevance theory, as the theory basis to the optimal relevance for translation goal.
广告翻译中的变通，可以以关联理论中的关联原则为理论依据，以最佳关联为翻译的目标。
Based on these researches, this thesis attempts to investigate into advertising language in light of the theory of cognitive linguistics on iconicity.
本论文在上述研究的基础上，尝试以象似性理论为理论框架对广告语言进行研究。
This thesis can be seen that relevance theory plays an important guiding role in the process of advertising comprehension and translation.
通过本文可以了解关联理论在对中英广告的理解及其翻译过程中的重要意义。
This paper discourse theory, the principle of cooperation and persuade perspective on the study of three advertising language be read.
本文从话语理论、合作原则及劝服性研究三个角度对广告语言加以解读。
In the analysis of advertising language Relevance Theory is employed.
本文运用关联理论来剖析广告语言。
In Chapter Three, the author firstly introduces the theory of functional equivalence and then the current strategies of advertising translation.
在第三章中，作者首先介绍了奈达的功能对等理论，接着给我们说明了目前广告翻译的主要策略。
The paper firstly explains the basic theory of advertising.
本文首先阐释了广告的基本原理。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
Then it naturally comes to the enlightenment of the theory on advertising translation, which is that the translator translates the ads with his aesthetic inclinations and principles.
第五章详细探究了译者在接受美学指导下完成广告英语汉译的策略。
This paper will focus on the innovation of teaching of advertising under the new media environment from both of the theory and practice teaching.
本文试从广告理论教学、实践教学等具体的角度提出新媒介环境下广告教学的新思路。
This paper attempts to analyze the significance of the theory of iconicity in creating advertising English. Hopefully it will bring some inspiration to the advertising English writers.
从广告英语中存在的各种象似性入手，逆向思维，探讨象似性在广告英语创作中所具有的意义，希望能对广告创作者们提供一些灵感与启发。
On this basis, this dissertation stresses the importance of the advertising purpose, and put forward the research purpose and method by applying relevance theory in this dissertation.
在此基础，论文强调意图的重要性并提出了关联理论研究的目的、方法及意义。
In the end, Nike's television advertising called "Chamber of Fear" will be used as a case study to examine the theory discussed above and summarizing the characteristic of this case.
最后，本文选取耐克公司“恐惧斗室”电视广告的接受行为进行个案分析，检验文化产品接受行为中文化互动的理论探讨，并总结出此个案中文化互动的自身特点。
Therefore, the question of optimal advertising investment is always an analysis of the hot issues for business word and theory horizon.
因此，广告的最优投入问题一直是企业界和理论界的研究热点。
Chapter Two offers the relevance theory, discusses various kinds of context, and presents the pragmatic features of the advertising language.
第二章：什么是关联理论，各种语景讨论。以及广告英语的语用特征。
Based on the previous research works, we pursued an in-depth research on advertising decision between complementary goods enterprises by using game theory and economics of information theory.
在国内外研究成果的基础上，本文综合运用博弈论和信息经济学等理论对互补品企业的广告决策问题进行深入地研究。
Based on the previous research works, we pursued an in-depth research on advertising decision between complementary goods enterprises by using game theory and economics of information theory.
在国内外研究成果的基础上，本文综合运用博弈论和信息经济学等理论对互补品企业的广告决策问题进行深入地研究。
应用推荐