• In light of the different text-types of the source language, the present paper focuses on discussing the application of puns in advertisement, journalese and jokes and riddles.

    英汉互译实践论文针对不同文体,着重讨论双关语广告、新闻、幽默谜语等体裁中的运用

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  • Puns are usually short, humorous, vivid and attention attracting, therefore it is widely used in the advertisement.

    双关语言简意赅,具有含蓄、幽默生动、机智的特点,因而广告得到大量应用

    youdao

  • At the same time, the thesis stresses that in the English learning; the effective use of advertisement with puns can stimulate learners' interest and improve their study efficiency.

    同时本文提出英语学习有效地利用广告双关文本激发学习者兴趣提高学习效率

    youdao

  • At the same time, the thesis stresses that in the English learning; the effective use of advertisement with puns can stimulate learners' interest and improve their study efficiency.

    同时本文提出英语学习有效地利用广告双关文本激发学习者兴趣提高学习效率

    youdao

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