The brand extension is the forefront theory of brand research.
品牌延伸策略是品牌研究的前沿理论。
A professional team which have the actual strength of the brand extension!
一个真正具有品牌推广实力的专业团队！
After above brand trust evaluations, I will buy the brand extension new products.
在作出以上评价后，我会购买品牌延伸的新产品。
The second chapter introduces the reason and risk of adopting the brand extension.
第二章介绍了品牌延伸战略的动因和风险；
Therefore, from the consumer's perspective the brand extension is more theoretical and practical value.
因此，从消费者的角度研究品牌延伸更具有理论和现实价值。
This article in the management view to study about the brand extension strategy which is divided into five parts.
本文从管理学的角度剖析品牌延伸的策略，共分为五部分。
If the brand extension is wrong, the price of brand property will decrease and the management advantage will be destroyed.
错误的品牌延伸会使品牌资产的价值下降或者贬值，对企业已有的经营优势会产生一种战略性的损坏。
In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
在实证分析中，首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。
In the brand extension and later use, can also will be a very good marking line pattern applied to the restaurant on the style and decoration.
在品牌延展方面及后期利用上，也可以很好的将标识的线描图案运用到餐厅风格及装修上。
In view of the brands individual character, the article point out that the brand extension is an integrated process that need to be analyzed overall.
本文认为从品牌个性完整一致的角度来看，品牌延伸是一个整体行为，需要全局性的分析与把握。
The liquor industry has entered the brand competition time; there are both successes and failure in the brand combination and the brand extension strategy.
白酒行业已进入品牌竞争时代，目前各白酒企业在品牌组合战略和品牌延伸战略实践中成败皆有。
This article compares the similarity of the animal colony scale model and the brand extension to build the brand extension scale model and discuss the proper scale of the brand extension.
通过对动物社群敌友指数模型与品牌延伸的相似处的对比，借以建立品牌延伸规模模型，讨论品牌延伸的适当规模问题。
"Doing so, the master of not only purchasing clothing Maxim restaurant, but also wine was on the brand extension to the production of a number," Pierre Cardin · "wine, the result failed."
正是这样，这位服装大师不仅购买了马克西姆餐厅，还曾经把品牌延伸到酒业上生产了一批“皮尔·卡丹”葡萄酒，结果失败了。
The next part discusses why we should use brand extension.
本文的第二部分论述了为什么采用品牌延伸战略。
Virgin America sees online communities as a “natural extension of our brand, ” says Abby Lunardini, director of corporate communications and leader of the airline’s social media effort.
美国维珍航空公司（Virgin America）视在线社区为“自然的品牌扩张”，维珍企业沟通部经理AbbyLunardini说道，他同时是维珍航空社会媒体的管理负责人。
The higher credibility of core brand, the higher brand trust for brand extension.
母品牌的可信性愈高，愈信任该品牌延伸。
The more affective commitment with core brand, the higher brand trust for brand extension.
母品牌愈多感情的承诺，愈信任该品牌延伸。
The more affective commitment with brand extension, the higher brand trust for core brand.
品牌延伸愈多感情的承诺，愈信任该母品牌。
When a company introduces an additional item with a new flavor, form, color, or package size in a given product category and under the same brand name, it is called a line extension.
当公司介绍一个另外的项目以新味道，形式，颜色，或包裹大小在一个指定的产品类别和以同样名牌，这称线性延伸。
The higher brand loyalty of core brand, the higher brand trust for brand extension.
对母品牌愈忠诚，愈信任该品牌延伸。
Brand extension means the new business field an enterprise enters or new product the enterprise presents on the basis of the current brand.
而品牌延伸是指企业借助现有的品牌进入新的业务领域或推出新产品。
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
Brand extension is one of the important contents of brand management strategy.
品牌延伸是品牌经营战略的重要内容之一。
Also, on brand management, we should take precautions from the brand positioning, brand spread and brand communication, brand improve, brand extension, brand protection perspective.
还要从品牌定位、品牌传播、品牌沟通、品牌改进、品牌延伸和品牌保护等角度进行品牌管理。
To expand production scale and increase market share, a lot of enterprises become more and more enthusiastic about the strategy of brand extension.
许多企业为了进一步扩大生产规模，增加市场份额，越来越热衷于采用品牌延伸策略。
The higher involvement level with brand extension, I would trust the brand more.
和品牌延伸愈多牵连，我会愈信任该品牌。
Since brand extension strategy is the total scheme that guides the whole of brand extension activities, we should go on strategic management for brand extension.
品牌延伸战略是指导企业品牌延伸活动的总的谋略，因此我们有必要对其进行战略管理。
Since brand extension strategy is the total scheme that guides the whole of brand extension activities, we should go on strategic management for brand extension.
品牌延伸战略是指导企业品牌延伸活动的总的谋略，因此我们有必要对其进行战略管理。
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