A better supply chain should also help the company attain its fourth goal of a credible global brand.
更完善的供应链还能帮助联想达到其第四个目标——成为有信誉的国际品牌。
Studies have shown that a strong brand affects not only demand but also the supply chain.
研究表明，强大的品牌不但能影响需求，也能影响供应链。
To keep this commitment, companies need to rely on sound risk management and supply chain management system to create product safety system to maintain and enhance brand value.
为信守这一承诺，企业需要依靠完善的风险管理及供应链管理机制打造产品安全体系来保持和提高品牌价值。
In supply chain of brand monopolization, supplier is the leader, and retailer is the follower, and supplier adopts the same retail price policy in the same district.
在品牌专卖经营模式的供应链中，供应商为供应链的领导者，零售商为跟随者，供应商在同一销售区域中会采用统一的零售价格政策。
Therefore, supermarket chain in own-brand product price enterprises have the better bargaining strength, can acquire lower supply cost.
因此，连锁超市企业在自有品牌产品报价上拥有更强的谈判力量，可以获得更低的供应成本。
Also, by a little model expansion, this paper discussed the influence on the supply chain when the retailer introduces the private brand and the manufacturer explores the direct channel.
此外本文还将模型进行了扩展，分别讨论了零售商引入自有品牌和制造商采取直销渠道，对供应链所产生的影响。
Also, by a little model expansion, this paper discussed the influence on the supply chain when the retailer introduces the private brand and the manufacturer explores the direct channel.
此外本文还将模型进行了扩展，分别讨论了零售商引入自有品牌和制造商采取直销渠道，对供应链所产生的影响。
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