The present thesis aims to explore the structural components and strategies of English commercial advertisements from the perspective of the theory of Speech Act Metonymy.
本文以言语行为转喻为理论基础探讨商业广告的结构成分以及策略。
Starting from the conceptual nature of metonymy, this paper expounds the relations between metonymy and speech act, metonymy and cognitive distance, etc.
本文从转喻的概念本质出发，分析了转喻与言语行为，转喻与认知距离等的关系。
Starting from the conceptual nature of metonymy, this paper expounds the relations between metonymy and speech act, metonymy and cognitive distance, etc.
本文从转喻的概念本质出发，分析了转喻与言语行为，转喻与认知距离等的关系。
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