Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。
Real estate; value chain; Investment decision-making; the value of the project.
房地产；价值链；投资决策；项目价值。
This presents the value chain analysis and competitive advantage theory, and concludes the process by using value chain method how real estate enterprises creates value.
这提出了价值链分析和竞争优势的理论，并得出结论的过程，利用价值链的方法房地产企业如何创造价值。
The case study is analyzed about value chain of real estate enterprise.
同时以房地产企业价值链为例进行了应用分析和优化。
Besides, the paper makes a quantitative analysis on the value chain optimization of real estate enterprises through a fuzzy linear programming model.
此外，本文还运用模糊线性规划法对房地产企业的价值链优化进行了定量化分析。
Besides, the paper makes a quantitative analysis on the value chain optimization of real estate enterprises through a fuzzy linear programming model.
此外，本文还运用模糊线性规划法对房地产企业的价值链优化进行了定量化分析。
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