In this paper, based on the market, we use Game Theory to build marketing value-net to help enterprise make (right) decision and make total strategy.
从搞好市场营销的要求出发，对博弈论在创建营销价值网、帮助市场挑战者正确决策、科学选择总体进攻战略等方面的应用进行探讨。
In this paper, based on the market, we use Game Theory to build marketing value-net to help enterprise make (right) decision and make total strategy.
从搞好市场营销的要求出发，对博弈论在创建营销价值网、帮助市场挑战者正确决策、科学选择总体进攻战略等方面的应用进行探讨。
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