This paper analysed briefly the concept of special events and then made a discussion on its role in managing tourist attractions, taking Nanjing international plum blossom festival as a case.
文章通过对节事的概念和在旅游景区管理中作用的简要分析，以南京国际梅花节为例，重点对节事活动在旅游景区管理中的作用进行了探讨。
The International plum blossom Festival of Nanjing, China is the annual tourist grand event held in Nanjing, the Metropolis of Philanthropy, in the season of plum in blossom.
中国南京国际梅花节是博爱之都南京在梅花盛开时节举行的一年一度的旅游盛事。
The International plum blossom Festival of Nanjing, China is the annual tourist grand event held in Nanjing, the Metropolis of Philanthropy, in the season of plum in blossom.
中国南京国际梅花节是博爱之都南京在梅花盛开时节举行的一年一度的旅游盛事。
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