• Chapter 1 introduced the theory about Marketing channel management.

    第一内容为营销渠道管理理论概述

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  • Efective marketing channel management is important to enterprise's long-term competitive advantages.

    有效营销渠道管理企业获得长久竞争优势重要条件。

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  • Chapter four puts forwards the strategies of marketing channel management in Wuhan Iron and Steel Corporation.

    第四提出了武钢钢铁产品营销渠道策略

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  • The thesis offers the elementary procession on marketing channel designing and marketing channel management mode.

    初步设计了啤酒企业渠道设计过程管理模式。

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  • It is a new point of view of marketing channel management to apply different management methods to different trust-degree relations.

    针对不同信任度渠道关系实施差异化的管理方式渠道分类管理的一个新的视角。

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  • Campaign management and direct online channel consultation fees by your interactive agency of record should not exceed 11%-12% of your overall Internet marketing budget.

    推广管理费直销渠道顾问费用超出在线营销费用的11% - 12%。

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  • After that earnestly is analyzing channel management question and so on customer demand, product characteristic, competition pattern, channel structure, channel policy, channel marketing organization.

    接着认真分析顾客需求产品特点竞争格局渠道结构、渠道政策、渠道营销组织渠道管理问题

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  • As the enterprises in the modern buying market, we must strengthen marketing risk warning system, and optimize the marketing channel risk management system.

    作为现代买方市场中的企业应该做到强化营销风险预警系统优化营销渠道风险管理系统。

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  • The fifth part discusses the method for marketing channel pattern innovation, which is called integration management.

    在前面论述的基础上,论文第五章提出了营销渠道模式变革方法——整合管理。

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  • So the choice and management of international marketing channels is not only a way of everyday management, but more a channel for corporation to get international comparative advantages.

    因此国际营销渠道选择管理不仅仅起到日常的管理作用,作为企业获得国际竞争优势的重要手段

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  • The marketing channel integration management includes strategy management, customer service management and distributor management.

    营销渠道整合管理包括策略方面客户关系管理方面经销商管理方面;

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  • The thesis not only interprets the management of channel marketing, but also elaborates the truth: the fate hinges on nothing, but hardworking and honesty.

    营销服务市场信用关系阐述不仅在于揭示调味品渠道经销商生存之道,重要的是勤劳诚实决定经营命运的理念的诊释。

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  • Specifically, four major methodologies to implement the diversity marketing strategy are proposed, namely, market orientation, services, channel diversity and value chain management.

    接着,论证了选择差异化营销的必然性,具体提出实现差异化营销的四个主要途径,即市场定位服务渠道差异化价值链管理

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  • This paper analyses the order processing, distribution management, stock management, logistics control of point-of-purchase and reverse logistics of terminal channel in marketing.

    本文主要针对终端渠道营销中物流管理订单处理配送管理、库存管理、卖场内部物流控制以及逆向物流管理五个问题进行了分析说明。

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  • This text analyze marketing management general plan of channel of Company, EMC of U. S. A. , from three level, find an effectual whole solution of management of marketing channel.

    本文三个层次分析美国EMC公司营销渠道管理方略找到一个行之有效的营销渠道管理的整体解决方案

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  • This article mainly studies on the exclusive agent marketing channel pattern in a small territory and channel management adopted by lanzhou chemical marketing company in the sales of LT products.

    本文着重研究兰州化工销售公司LT产品区域独家代理渠道模式及其渠道管理

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  • Marketing channels management include, products management, pricing management, promotion management, logistic management, the motivation and evaluation of channel members.

    营销渠道管理包括产品管理、定价管理、促销管理、物流管理、渠道成员激励绩效评价

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  • The decision-making and the management of the marketing channel play a significant part in the marketing combination. As the saying goes "The channel results in the world".

    营销渠道决策管理市场营销组合占有重要的地位,俗话说“得渠道者得天下”。

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  • The selection criteria and evaluation system of cooperative sales outlets are established with the reference to the theories of marketing channel member selection and management.

    参照营销渠道成员选择管理理论制订了渠道成员之一——合作售票处选择标准评分系统

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  • Recently, telecom operators have been widely recognized the importance of marketing channel construction and management to enterprises which has also become a hot topic.

    近年来电信运营商已经普遍认识到营销渠道建设管理企业重要作用和意义,渠道建设与管理成为一个热门话题

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  • This thesis sets the research objects on the present conditions, adjustment process and management pattern of JS Association's marketing channel.

    本文JS协会营销渠道现状调整过程以及调整后的营销渠道的管理模式研究对象

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  • Marketing channel of construction and management is the important branch of operations management, which has been known by many of modern enterprises.

    营销渠道建设管理现代企业经营管理的重要分支

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  • Marketing Management, Distributor Behavior and Channel Management, Advertising and Brand, Sales Management and Personal Selling.

    营销管理经销商行为渠道管理,广告品牌销售管理与人员推销等。

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  • No matter researchers on Marketing and Organization or practitioners all stress the importance of Channel Conflict Management.

    无论是市场学家还是组织理论学者以及企业管理者非常重视营销渠道冲突。

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  • So, a opposite integrity management systems of bancassurance marketing channel coming into being.

    由此,形成一个相对完整银行保险营销渠道管理体系

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  • To construct a more flatten channel structure, a multiple-channel type, a partnership relation in the marketing channel and the optimization of pricing, promotion as well as channel management.

    建立“拉动式”渠道运作方式,构建扁平化渠道结构、多元化渠道类型伙伴型渠道成员关系以及定价促销、物流管理优化

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  • To construct a more flatten channel structure, a multiple-channel type, a partnership relation in the marketing channel and the optimization of pricing, promotion as well as channel management.

    建立“拉动式”渠道运作方式,构建扁平化渠道结构、多元化渠道类型伙伴型渠道成员关系以及定价促销、物流管理优化

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