This article attempts from the brand life cycle Angle of view analysis enterprise brand crisis to produce the mechanism, favor the enterprise guard and the processing brand crisis.
从品牌生命周期的视角分析企业品牌危机产生机理，以利于企业防范和处理品牌危机。
This article attempts from the brand life cycle Angle of view analysis enterprise brand crisis to produce the mechanism, favor the enterprise guard and the processing brand crisis.
从品牌生命周期的视角分析企业品牌危机产生机理，以利于企业防范和处理品牌危机。
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