It is necessary to expand and accumulate the cultural potential energy of background culture in order to improve the effects of trans-culture advertisement dissemination.
提升跨文化广告传播的效果必须努力扩大和积累背景文化(体)的文化势能。
Advertisement as a valid means of mass media for modern business enterprise is a especial consuming culture.
而广告作为现代企业有效的大众传媒手段，是一种特殊的消费文化。
Due to the differences between English and Chinese language and culture, the rhetorical devices used in English advertisement have brought difficulties to our understanding and translation.
由于语言和文化上的差异，英语广告中大量使用的修辞手法给我们的理解和翻译带来了一些困难。
Culture and advertisement is an involves extensive research lesson, I study the advertising visual focus from the viewpoint of popular culture in this article.
文化与广告是一个涉及广泛的研究课题，本文从中选取流行文化这一角度对广告视觉中心进行深入研究。
The outdoor advertisement is not merely representatives of the commercial culture, but also an important component of the modern cityscape, taking the responsibility of recreating to the cityscape .
户外广告不仅是商业文化的代表，还是现代城市景观的重要组成部分，担负着对城市景观再创造的重任。
Advertisement is the unity of opposites between the culture and the business.
广告是文化科学艺术与商业的矛盾统一。
Advertisement female images 'seeing and being seen is regarded as a complicated visual behavior and visual culture.
广告女性形象的看与被看是一种复杂的视觉行为和视觉文化。
Advertisement is closely related to culture and it can reflect its people's cultural level and idea of value.
广告与文化息息相关，一个国家的广告基本反映了该国人民的文化水平和价值观念。
As a cultural product, advertisement roots in the soil of national culture, and merges into the cultural environment formed of history and regions.
广告作为一种文化产物，植根于民族文化的土壤中，并融入了由历史、地域所形成的文化环境中。
Advertisement is a part of the popular culture in the modern society.
广告是现代社会大众文化的组成部分。
In Chapter Five, the author first discusses the relationship between language, culture and Chinese advertisement translation.
在第五章中，作者首先阐述了语言、文化与汉语广告翻译的关系。
And consumerism, hedonism and mammonism are the power that causes the advertisement to become "culture".
消费主义、享乐主义、拜金主义是广告泛化成“文化”的原生动力。
This paper discusses a new state of integrated advertisement marketing and corporation culture strategy of Haier Group according to Integrated Marketing communications.
本文从整合营销传播的角度探讨了海尔集团广告营销策略与企业文化策略整合的新境界。
As a product of culture, advertisement can display a more close relationship between language and culture.
广告作为文化的产物，可以更直接地展示语言与文化的关系。
There is a connected effect between advertisement behavior narration and folklore culture.
广告行为叙事与民俗文化具有联动效应。
Just like an excellent work of art, a good advertisement must be rooted in the soil of the national culture so that it will burgeon forth.
而一则好的广告就像一个好的艺术作品一样，必须植根于民族文化的土壤，才能生根发芽。
To the commercial culture, for instance, the advertisement, that produces illusions, his recipe is to enhance imagination in education.
对广告等制造幻觉的商业文化，弗莱开出的是在教育中增强“想象力”的药方。
Furthermore, from the view of linguistics and rhetoric in the background of infiltration between mass culture and refined culture, we can learn the literary nature in advertisement.
同时，从大众文化与精英文化的角度出发，立足于语言学、修辞学等角度，亦可了解广告中所具有的文学特质。
The culture embodied in advertisement and trademark is a type of subcultures which is attached to the main culture. Being the basis, the main culture is enriched and broadened by it.
广告商标文化是依附于主体文化的亚文化，它以主体文化为基础，又丰富和拓展了主体文化的内涵，因此它必然带着主体文化的深刻印记。
Advertisement in modern history was a product of modern society with culture as its conveyer and economy as its goal.
近代广告是一种真正以文化为载体，以经济为目的的近代社会的产物。
The character of the advertisement discourse and its cultural feature indicate that language has a close relation with culture.
广告语篇的特点以及文化特征都说明语言与文化之间的关系是不可分的。
With the appearance of vision culture, the advertisement, movie TV media have a huge impact on our way of thinking, and they also bring us deep thinking.
随着视觉文化时代的到来，广告传播及影视传播对我们的思维方式造成了很大的影响，也带给我们深深地思索。
Folklore culture is the necessary support of advertisement behavior narration. Meanwhile, advertisement behavior narration has a retroaction on folklore culture.
民俗文化不仅是广告行为叙事的必然依托，而且广告行为叙事对民俗文化也具有反作用。
Lin Yutang s compensation and advertisement between eastern and western cultures were actually to express the native culture on the broad background of international culture.
林语堂的东西文化互补观，林语堂对东西文化的双向宣传，实际上是要在国际文化的广阔背景下探讨传播本土文化的新途。
This thesis, stimulated by such a social background, points out that belonging and identification are the psychological basis of advertisement aesthetical culture in modern society.
本文从这一背景出发，指出归属和认同是当代广告审美文化的心理基础。
Analyze from the visual culture, the visual conveying and motion communication of advertisement embody a kind of deep level cultural value and connotation.
从视觉文化层面上分析，广告的视觉传达和情感沟通，体现了一种人类深层次的文化价值和内涵。
Analyze from the visual culture, the visual conveying and motion communication of advertisement embody a kind of deep level cultural value and connotation.
从视觉文化层面上分析，广告的视觉传达和情感沟通，体现了一种人类深层次的文化价值和内涵。
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