As a result, the recognition of the key factors affecting private brand purchase intention is very important.
由此，对影响自有品牌购买意向关键因素的识别显得十分重要。
From the perspective of brand longevity, the paper makes an empirical research on the mechanism of how longevity influences the purchase intention of old brands.
基于品牌长寿性这一独特视角，对老品牌的长寿性、品牌信任与消费者购买意向之间的关系进行实证研究。
Based on the identification of Country of Brand and Made-in Country, this study explored their impacts on product evaluation and purchase intention.
本研究在区分品牌来源国和产品制造国的基础上，探索了它们各自对消费者产品质量评价和购买意愿的影响。
The results indicated that Made-in Country affected product evaluation significantly, but Country of brand influenced purchase intention.
发现，产品制造国对品质评价具有显著影响，而品牌来源国则对购买意向产生显著作用。
The brand function utility, brand emotion utility both have positive effect on brand loyalty and purchase intention of premium.
品牌功能效用和品牌情感效用对品牌忠诚度和溢价支付意愿有正向影响；
The brand image or the style which brand represent will influence my purchase intention.
品牌形象或品牌所代表的风格会影响我的购买意愿。
The impact of brand sybomic utility on brand loyalty is notable, but the impact on purchase intention of premium cannot be observed.
而品牌象征效用对品牌忠诚度的正向作用显著，但对溢价支付意愿的影响不显著；
For audience's attitude to Internet advertising, it's absolutely important meaning for evaluate, brand attitude and purchase intention, that network advertisement effect.
受众对于网络广告的态度，对于网络广告效果(品牌态度以及购买意图)的测评有非常重要的意义。
For audience's attitude to Internet advertising, it's absolutely important meaning for evaluate, brand attitude and purchase intention, that network advertisement effect.
受众对于网络广告的态度，对于网络广告效果(品牌态度以及购买意图)的测评有非常重要的意义。
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