You can do a world class job of building brands and do everything right but when you rapidly expand your global footprint it is hard to maintain what made the brand great in the first place.
建立品牌时，你可以做得很棒，什么事都做得很对，但你迅速扩展全球业务时，一些最初造就品牌的东西就很难保持了。
By working within the framework of brand values established in the Footprint, they both support and leverage the power of the brand.
籍有在品牌足迹所建立的品牌价值架构内作业，品牌足迹与销售策略这两者，也同时支持并提升了品牌力量。
He explores the footprint extends to Cuba, Vietnam, Russia and China, establish AK brand until advocated by the "peaceful work and life" concept.
他根究的脚印延长到古巴、越南、俄罗斯和中国，创立AK品牌，直到所倡导的“寂静的事变和生活”的理念。
Here the primary role of the Footprint is to express these meanings so everyone is in sync with what to protect and what to leverage as the brand is expanded.
这种情形下，印记的主要角色是把这些意义表达出来，让每个人同时都知道当这个品牌扩张或延伸时，要保护什么，以及利用什么品牌价值。
He spoke of nearly doubling Volvo's sales to 600,000 by 2015, but promised anxious delegates that the brand would keep its European manufacturing footprint.
他宣称到2015年，将使沃尔沃销量接近翻倍，达到60万辆，但向焦虑不安的代表团成员承诺，将会维持该品牌在欧洲的制造基地。
He spoke of nearly doubling Volvo's sales to 600,000 by 2015, but promised anxious delegates that the brand would keep its European manufacturing footprint.
他宣称到2015年，将使沃尔沃销量接近翻倍，达到60万辆，但向焦虑不安的代表团成员承诺，将会维持该品牌在欧洲的制造基地。
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