This part analyzes the factors that affect brand cognitive and brings up Suggestions to improve PMS brand cognitive.
以实证研究为基础,解释影响PMS品牌认知的因素,并进一步尝试提出提升PMS品牌认知的对策建议。
From clients mind level, the brand assets are made up of brand cognitive degree, brand awareness degree, brand association degree, brand beauty degree and brand loyalty degree.
从顾客的心理能级出发提出品牌资产由品牌认知度、品牌知名度、品牌联想度、品牌美誉度、品牌忠诚度构成。
He's the author of Here Comes Everybody, about the power of crowds, and the brand-new Cognitive Surplus: Creativity and Generosity in a Connected Age.
他是《未来是湿的》的作者,讨论人民的力量,也是《认知剩余:小世界的创造力与慷慨》的作者。
Cognitive loyalty towards a brand would be ascertained after deducting the brands that fall into the rejection region from the brands that the consumer is aware of and might use in the future.
对品牌的认知忠诚度可由某些品牌的演绎来确定,即由消费者认知的并且在未来可能会使用的品牌中,转而落在拒绝域中的品牌。
Past research gave more weight to the cognitive processes underlying brand information processing.
认知因素对与品牌相关信息处理的影响,一直以来是相关研究的主流。
Finally, this paper concludes the driving mechanism of region brand: the drive of internal brand and the cognitive drive of stakeholder.
最后得出区域品牌的驱动机理:内部品牌驱动机理和利益相关者认知驱动机理。
In the second part, the cognitive of relevant concepts of brand of city travel is reached, which is also the foundation of the whole thesis.
第二部分是论文的基础,主要对城市旅游品牌的相关概念及特征进行了辨析和总结。
Cognitive context theory makes a brand-new explanation on the context from the view of cognitive science of mankind and broadens the contextual research.
认知语境观从人类认知科学的角度对语境作了全新的解释,开拓了语境研究的思路。
As a brand new theory, cognitive linguistics formed on the basis of the research on various languages in the world.
认知语言学作为一种崭新的理论,其产生离不开世界诸语言的研究成果。
We formed this cognitive process, called brand building.
我们把形成这种认知的过程,叫做品牌建设。
The author strongly believes that brand names are cognitive phenomena as well as social ones.
作者认为商标词是一种认知现象同时也是一种社会现象。
Tourism is a pre-consumer product. Tourism rely on the spread of brand image to tourists and potential tourists, resulting in the cognitive, motives, and ultimate realization of planned trips.
旅游是一种预消费产品,决定了旅游产品要靠形象的传播,使其为潜在旅游者所认知,从而产生旅游动机,并最终实现出游计划。
Brand name translation is the renaming process that translator adapts to consumers' mental world which contains cognitive and emotive elements.
商标翻译是译者顺应潜在消费者心理世界的语言重构活动。
Brand name translation is the renaming process that translator adapts to consumers' mental world which contains cognitive and emotive elements.
商标翻译是译者顺应潜在消费者心理世界的语言重构活动。
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