电信服务领域的“转换成本”导致“顾客锁定”现象的产生。
Switching cost" in telecommunication service field leads to the phenomenon of "custom locked in".
在不同的满意状态下，三类转换成本对顾客忠诚度有着不同的影响作用。
Customer satisfaction positive effect attitude loyalty and action loyalty, then, in the different state of satisfaction, various switching costs on customer loyalty have different effects.
研究结果表明，顾客满意、物流服务质量、转换成本和人际关系是TPL企业顾客忠诚的主要影响因素。
The results show that customer satisfaction, logistics service quality, switching costs and interpersonal relationships are the main factors influencing TPL enterprise customer loyalty.
这些因素对顾客忠诚有正面影响，与顾客满意、关系信任、转换成本等由顾客方主导的忠诚影响因素也会有正向相关影响。
These factors are positively influence customer loyalty, and also positively influence and customer satisfaction and relation for to customer satisfaction, relationship trust and switching cost.
转换成本在顾客满意与忠诚和顾客信任与忠诚两个关系链条中起调节作用，其中后者调节强度大于前者。
Meanwhile, switching cost plays a moderating role in these relations of which the moderating strength is more obvious than that of the former.
在现有顾客忠诚研究的基础上，提出了转换成本与顾客忠诚主因作用类调节模型。
Based on current customer loyalty theory, this paper proposes a multiple linear-control model between switching cost and customer loyalty.
本研究还发现，高转换成本下顾客满意度对于忠诚度的影响并不弱于低转换成本下的影响。
The result also suggests that the intensity of the impact from different switching costs differs much from each other, among which, impact from the benef…
本研究还发现，高转换成本下顾客满意度对于忠诚度的影响并不弱于低转换成本下的影响。
The result also suggests that the intensity of the impact from different switching costs differs much from each other, among which, impact from the benef…
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