在概括国外关于顾客满意度测评的一般步骤的基础上,归纳了服务业顾客满意度测评的流程图。
Based on study of the common steps of Customer Satisfaction Measurement by foreign scholars, the author draws a process graph of Customer Satisfaction Measurement.
从KANO模型、MOSTER模型、四分图分析模型到各种顾客满意度指数模型,为顾客满意度测评的成功实施打下基础。
Various models, including KANO model, MOSTER model, four paradigm analysis model and customer satisfaction index model, provide the base for success of customer satisfaction testing.
本文以服务企业顾客满意度的新内涵、服务成本的研究为基础,提出了服务企业合理配置服务资源、有效降低服务成本、提高顾客满意度的途径。
Based on the research on the new implication of the customer satisfaction and the service cost, this paper presents a way to validly reduce the service c...
顾客满意度评价是企业实现顾客满意的基础。
The evaluation of customer satisfaction index is the fundamental of customer satisfaction realized by enterprises.
顾客满意度评价是企业实现顾客满意的基础。
The evaluation of customer satisfaction index is the fundamental of customer satisfaction realized by enterprises.
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