然后分析了房地产产品的特性以及顾客价值理论在房地产行业应用的可行性。
Then the paper analyzes the characteristic of real estate product and the feasibility of applying customer value theory in the real estate industry.
本文概述了顾客价值理论，探讨了顾客价值理论对档案信息服务工作的启示。
This paper summarizes the customer value theory, discusses the enlightenment of customer value theory to archives information service work.
本文首先对产品品牌管理与顾客价值理论作了简要概述，并以其为指导思想，贯穿论文研究的始终。
In this article, the theory of product brand management and customer value is described briefly firstly which is being regarded as the Guiding ideology penetrating throughout the research.
接着将顾客价值理论纳入整个分析框架中来，指出未来房地产企业竞争应该以顾客价值为基础展开。
Next, include the CV theory into the whole frame of the issue, pointing out competition among the enterprises of the real estate in the future should be based on customer's value.
在本文的第三部分，主要是以顾客价值理论为指导，结合CBA赛场的自身特点来建立评价指标体系。
In the third part of this article is mainly based on customer value theory as a guide, combined with the inherent characteristics of CBA venue to establish evaluation index system.
以顾客价值理论补充并优化了企业协同营销战略，力图能够为企业管理理论最大限度发挥其效用提供启示。
Theoretical value added to customers and optimize the enterprise collaborative marketing strategy in a bid to enterprise management theory can maximize its effectiveness to provide inspiration.
战略营销就是建立在顾客中心理论和顾客价值的核心理念上。
Strategic marketing is built around the core concepts of customer centricism and customer value.
然而，满意度理论在CBA领域的应用研究甚少，特别是将顾客价值作为切入点来研究几乎处于空白。
However, the satisfaction theory in the field of applied research CBA few, especially the customer value as a starting point to study almost in a blank.
商场在策划和实施返券促销活动时，应当以顾客让渡价值理论为指导，对营销方案进行优化。
When planning and implementing shopping coupon promotion, the malls should optimize marketing program under the direction of Customer Delivered Value theory.
第四章和第五章是本论文的核心部分，分别从理论和实证两方面对顾客资产价值评估进行了研究。
Chapter four and chapter five is the key part of a thesis, which carry on research to customer's assets value assessment from the theory and reality respects respectively.
菲利普·科特勒提出的“顾客让渡价值”理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。
Philip Kotler put forward the theory, "Customer Transfer Value"which is the theoretical basis of maintaining the customers effectively.
为了追求相对的竞争优势，人们开始致力于寻找新的理论和研究方法，顾客感知价值理论就是在这样的背景下产生的。
In pursuit of the relative competitive advantage, people began to find new theories and research methods, and then the theory of customer perceived value is produced.
在回顾相关理论的基础上，提出了一种顾客价值定义，重点分析了顾客价值的主驱动要素和相应的亚驱动要素。
Based on the review of customer value theories, this paper defines the customer value and analyzes the main and sub driving factors of customer value.
这个递归模型在理论上要先测量顾客期望、顾客对质量的感知和顾客对价值的感知，最后计算出顾客满意度。
This recursive model is used to measure customer expectation , the perception of customer for quality and value before final calculation makes customer satisfactory degree.
现代营销理论认为，一个企业的产品在顾客中的定位有三个层次：一是核心价值。
Modern marketing theory is that an enterprise's products are targeting customers in three levels: first, core values.
本文从顾客让渡价值理论的角度，构建旅游景区游客让渡价值。
From the customer delivered value theory, this paper constructs tourist delivered value in tourist areas.
所以，基于顾客价值的客运专线公司竞争优势研究具有重要的理论及现实意义。
So, it is important to theory and application that research on competitive advantage of Passenger-Dedicated Lines Co. based on customer value.
本文结合“顾客角色”定位理论，对顾客资产价值进行了较为全面和深入的剖析，指出顾客资产价值的基石在于顾客关系。
This paper analyses customer assets value comprehensively and deeply according to "customer role" theory. It presents that the cornerstone of customer value lies in customer relationships.
本文的主体首先界定了经济型酒店产品和服务的顾客感知价值与感知成本因素的构成，奠定了理论的实践支持。
First of all, the subject definites the factors of customer perceived value and cost related to product and service, establishes the practical foundation.
将这些数据，进行一致化处理并引入群决策理论中的数据集结方法，找出有价值的顾客声音。
These data are carried on uniformization, after that introduces the method of data aggregation in the group decision theory to discover valuable voice of customers.
顾客忠诚管理理论方面的研究，主要体现为顾客忠诚含义和顾客忠诚价值两个方面。
The theoretical study of customer loyalty management involves the meaning and value of customer loyalty.
本文综合运用多种分析方法，依据企业竞争优势和顾客价值等相关理论，对基于顾客价值构建竞争优势的问题进行了研究。
This article, based on the theory of the source of competitive advantage and customer value, analyzed how to obtain or improve competitive advantage.
可以说，顾客价值研究的兴起是企业界和理论界不断寻求竞争优势的必然结果。
It can be said that the rise of customer value on the business and the theoretical circle is a constant search for the inevitable outcome of competitive advantage.
本文基于对品牌理论和顾客感知价值理论的文献研究，探讨了服务产品的内容与特点。
This paper investigated the contents and characteristics of service product, basing on the literary research of brand theory and customer perceived value.
为此构建了品牌契合各维度下的测量模型及品牌契合作用于顾客关系价值的理论模型，理论模型包括六个研究假设。
The article established measurement model of the brand fit and theoretical model that brand fit acted on customer relationship value, which included six assumptions.
本文在现有的顾客价值和冲动性购买研究的基础之上，将顾客价值的相关理论和研究模型用于冲动性购买行为的研究。
Based on the existing research of custom value and impulsive buying, this paper USES relevant theories and models of custom value in the study of impulsive buying.
电力市场营销战略理论综述市场营销的中心是顾客，核心则在于如何为顾客创造价值，并努力提升顾客的满意。
First, the marketing strategy of the electricity market Theory Marketing Center is a customer, how the core is to create value for customers, and strive to enhance customer satisfaction.
电力市场营销战略理论综述市场营销的中心是顾客，核心则在于如何为顾客创造价值，并努力提升顾客的满意。
First, the marketing strategy of the electricity market Theory Marketing Center is a customer, how the core is to create value for customers, and strive to enhance customer satisfaction.
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