最后,还有观看节目的观众,即那些所有真正接触到营销节目而不考虑是否需要或想要该产品的人。
Finally, there is the program audience—all people who are actually exposed to the marketing program without regard to whether they need or want the product.
产品生命周期对营销人员的重要性在于:在产品生命周期的不同阶段需要采取不同的策略。
The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies.
但是这个观点遭到了质疑,主要是针对营销中产品到底应当怎样定位,也就是说这些定位到底是不是站在消费者的角度,考虑了消费者的需要。
But this idea was usurped by the view that what really matters in marketing a product or service is its positioning, where it sits on the spectrum of customer needs.
在市场营销方面,产品就是有价值,可以满足需要或需求,可以换取其他物品的东西。
The PRODUCT , in marketing terms, is simply something that has value, satisfies a need or want, and can be offered in exchange for something else.
全球化是开发、制造,以及营销需要在全世界范围内分配的软件产品的过程。
Globalization is the process of developing, manufacturing, and marketing software products that are intended for worldwide distribution.
你需要的是一个这样的合伙人:他有某种独特的产品可以让你去推销。这才是这个合伙营销的全部意义。
What you need is a partner with something unique you can promote, and that's what this particular partnering approach is all about.
例如,你带领着一个开发新产品的工程团队,这时候你需要提醒市场营销和生产制造部的同事,整个项目的成功才是最终的成功。
For example, if you \ 're leading an engineering group involved in new-product development, remind your peers in marketing and manufacturing that what matters most is the success of the project.
例如,你带领着一个开发新产品的工程团队,这时候你需要提醒市场营销和生产制造部的同事,整个项目的成功才是最终的成功。
For example, if you're leading an engineering group involved in new-product development, remind your peers in marketing and manufacturing that what matters most is the success of the project.
或许,你需要营销部门的资源以协助新产品推广,但是,他们刚好也有自己的产品上市。
Maybe you need marketing resources to support a new product introduction, but your peers also want them to launch a product of their own.
诸如耐克、《变形金刚》等品牌实际与微博结成了伙伴,通过提供勋章营销他们的产品,这些勋章大多数需要用户执行特定操作,如转发他们的活动来获得。
Brands such as Nike and Transformers actually partnered with Weibo to market their products by offer MEDALS, which mostly require users to perform certain action like retweet about their events.
其次,百事可乐的极为依赖品牌的CPG产品大众营销的文化将需要内部剧烈变化,才能真的接受社会营销。 因为社会营销的成功仰仗于放开手,交由大众去做。
Secondly,Pepsi's culture of mass marketing of a brand heavy CPG product willneed severe changes of internal culture to embrace social marketing--where success lies in letting go of control.
成功的市场营销人员知道,要将产品导入中国市场,不仅仅需要提升产品的知名度或是传达一般的利益。
Successful marketers know that 'embedding' new products into Chinese consumers' lives requires actions beyond creating awareness and communicating general benefits.
我们需要提升的不仅是产品质量,而且还有营销理念。
We need to promote not only quality of the product but also our marketing concept.
第一,【顶峰助力微营销】教你怎么找精准人群,通过他们的方法,让对我产品有需要的客源主动加你,让我的精准粉数量提高!
First, teach you how to find accurate peak power micro marketing people, through their method, make the product customers active in need I add you, let my precision powder quantity increase!
情感营销同样需要产品的品质作为后盾。
Emotional marketing also need the quality of the products as backing.
是呀,Len,你需要至少任命两个经理来单独负责市场营销部和产品开发部。
Mary: That’s right, Len, and you’ll need at least two new managers for separate Marketing and Product Development departments.
关键标准之一,你将需要评估的产品是,你将营销。
One of the key criteria that you will need to evaluate is the product that you will be marketing.
在顾问式营销中,你扮演一个顾问:你将帮助识别客户的需要,然后提出产品的解决方案来满足客户的那些需要。
In consultative selling you act as a consultant: you help identify the needs of your client, and then suggest products and solutions that meet those needs.
酒店内的产品及相关服务需要靠前厅部的市场营销人员将这些或有形或无形的推介给客户。
Hotel products and related services need to forward the Office of the Department of Marketing staff will these or recommend tangible or intangible to the customer.
营销与销售能力的重要性我已经在博客中无数次提到过了,企业经营的核心就是关于如何把一种产品或是服务销售给需要它的客户。
Marketing and sales ability to the importance of a blog I have mentioned countless times, and the core business is on how to sell a product or service to the needs of its customers.
在市场营销,产品是什么,可向市场提供可能满足需要或需要。
In marketing, a product is anything that can be offered to a market that might satisfy a want or need.
托德:让我们结束争吵吧。我们需要坐下来集思广益,为新产品设计一个好的营销口号。
Todd: So let's stop that. We need to sit down and brainstorm ideas for a new marketing slogan for the new product.
依据产品和营销方法的不同,从事国际营销的厂商需要考虑到一定的基础设施水平。
Depending on the product and the method of marketing, an international marketer will need certain levels of infrastructure development.
仅在宏观层面上对金融机构的监管是不够的,微观上消费者信用和产品营销同时需要得到监管。
It is not enough to regulate financial institutions at a macro-level. Micro consumer credit has to be regulated as well, along with product marketing.
如果你一直在负责一个消费类产品营销团队,或许你需要尝试一下企业产品部门,了解如何开拓新市场。
If you've been running a consumer products marketing team, perhaps you need to venture over to the enterprise product division and learn how to lead in a new market.
探讨了企业如何识别各种未满足的需要来挖掘市场营销机会,从而开发或改进产品服务以满足顾客需要。
How enterprises identify various kinds of unsatisfied needs to develop the marketing chance, and to improve the quality of products or services to meet the customers' needs are discussed.
探讨了企业如何识别各种未满足的需要来挖掘市场营销机会,从而开发或改进产品服务以满足顾客需要。
How enterprises identify various kinds of unsatisfied needs to develop the marketing chance, and to improve the quality of products or services to meet the customers' needs are discussed.
应用推荐