文章以实证研究为主，提出改进中国石化销售企业加油站零售营销的策略。
We presented policy of improving retail marketing at gas station of SINOPEC marketing enterprise.
自有品牌战略的出现使得零售营销的战略和战术在广度和深度上不断进行变革。
Appearance of private brand strategy causes retail marketing strategy and tactics to carry through transforming uninterrupted in span and depth.
双星预见到渠道势力的重大转移，成功的转换零售营销模式并运用零售营销战略，从混战中脱颖而出。
With the success of transferring retail marketing model and implementing retail marketing strategy, it stuck out in the fierce battle.
本文主要对零售商如何识别顾客忠诚、影响顾客忠诚的关键因素、创造顾客忠诚的零售营销组合问题做了重点论述，以期对零售业态的顾客忠诚营销实践有一定的参考价值。
This paper mainly discusses how to recognize customer loyalty, identify the critical factors and create customer loyalty. It will be helpful for the retailers to practice customer loyalty marketing.
具有创新思维的零售商正在利用新技术对商店的几乎每个操作进行创新，从库存管理到市场营销再到收款。
Creative retailers are using the new technologies to innovate just about everything stores do, from managing inventory to marketing, to getting paid.
但在某些情况下，某市场营销者的自有媒介会成为另一个营销者的付费媒介。比如，当某电子商务零售商出售其网站上的广告空间时。
But in some cases, one marketer's owned media become another marketer's paid media—for instance, when an e-commerce retailer sells ad space on its Web site.
然而，尽管它强调新市场，Reehok计划在高档消费人群的零售网络只做较少的改变，以把销售额推到每年10亿美元，领先于所有其他运动鞋的营销人员。
Still, despite its emphasis on new markets, Reehok plans few changes in the upmarket retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers.
消费者营销的目标是大量的人口统计群体，主要通过大众传媒和零售商，而企业营销中买卖双方的谈判过程更加私人化。
While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
可能董事会真的做了个错误的决定--让吉姆·凯斯接替安提奥克，虽然凯斯知道如何零售，在商店中做的也非常的好，但他不是一个懂得数字化营销的人。
Maybe the board did make a mistake in picking Jim Keyes as Antioco’s successor—Keyes knows retailing and did an excellent job with the stores, but he isn’t a digital guy.
越来越多的在线零售商正在将其营销重点转向搜索引擎营销。
More and more online retailers are shifting their marketing spending to search engine marketing.
数字营销公司ZetaInteractive通过研究折扣零售网站流量和博客发贴量，发现此类网站的业务在明显升温。
The digital marketing agency Zeta Interactive has measured a distinct increase in the buzz — recorded by the volume of Web-site and blog postings — surrounding discount retail sites.
数字营销公司ZetaInteractive通过研究折扣零售网站流量和博客发贴量，发现此类网站的业务在明显升温。
The digital marketing agency Zeta Interactive has measured a distinct increase in the buzz -- recorded by the volume of Web-site and blog postings -- surrounding discount retail sites.
当一份显示百思买10月营销计划的文件被泄露出来之后，这家电子产品零售巨头使得关于iPhone5的各种猜测愈加鼎沸。
The electronics retail giant fueled speculation about the iPhone 5 even further when a leaked document revealed Best Buy stores’ game plan for the month of October.
社会媒体的分销与使用与传统的网站零售和营销有很大的差别，希望进行注册，然后期待交易就会到来的方法注定不会成功。
Social media distribution and usage is vastly different to traditional web retail and marketing.
就像包括沃尔玛(Wal - Mart)和特斯科(Tesco)在内的零售商巨头，它们发现网络营销优势的经历那样，媒体公司也是能在困境中实现突围的。
Rather as big retailers, including Wal-Mart and Tesco, have discovered advantages online, so too will big media companies.
“我不认为这会阻碍LED灯”TerryRoberts,Design达拉斯零售咨询公司营销总监说。
"I don't think it's going to stop LED lighting, " said Terry Roberts, president of Merchandising by Design, a Dallas-based retail consulting firm.
对于消费品制造者和零售商来说一样的是，广告和营销的复杂性和成本都增加了。
For retailers and makers of consumer goods alike, the complexity and cost of advertising and marketing have increased.
手机的利润不是简单地由零售价减去出厂价，其中还包括很多其他成本，例如：研发、设计、市场营销和专利费，当然还有零售商收取的费用。
Not all of the difference is profit. There are many other costs, such as research, design, marketing and patent fees, as well as the retailer's own costs.
和毫无经验的电话营销相较，如果你有十年的零售业经验，那么你成功的几率会更高。
Ten years of retail experience offers much more chance of success than an opportunity based on telemarketing skills, where you have zero experience.
正如我们这个月早些时候报道的那样，一些零售商已经将他们的预算从搜索引擎市场转移到电子邮件和社交网络营销上来。
As we reported earlier this month, some retailers have been shifting their budgets away from search-engine marketing and towards email and social marketing.
先从零售和营销说起。
去年，有更多的零售商将邮件营销加入他们的营销计划中。
More retailers added email to their marketing programs last year.
仅有1%的受访者选择零售业人员为理想的结婚对象，媒体、营销和娱乐界人士的情况也好不到哪去，得票率仅为2%和3%。
Only one percent picked retail professionals as partner- material, and those in media and marketing, as well as entertainers, did little better at two and three percent.
“魅影”系列牛仔裤是在今年一月份的时候开始向零售商展示，TrueReligion已经为它制订了秋季市场营销攻略。
The Phantom was first shown to retailers in January, and True Religion is building its fall marketing campaign around the jean.
尽管零售商认为他们直到如何摆放货品以获得最大销量，店内营销机构的彼特•赫伊特（PeterHoyt）讲道，“相邻物品摆放的科学并不是科学。”
Although retailers think they know how to position products in a way that will maximise sales, says Peter Hoyt of the In-store Marketing Institute, “the science of adjacency is not a science.”
澳大利亚大型零售企业HarveyNormanHoldings Ltd .称，正考虑将营销预算减少20%。该公司还在马来西亚、新加坡和其它国家开展业务。
Big Australian retailer Harvey Norman Holdings Ltd., which also has a presence in Malaysia, Singapore and other countries, says it is considering cutting its marketing budget by 20%.
年度营销商亚军：零售商使它的大部分商品购物价格低廉。
Marketer of the Year Runner-up: Retailer Makes Most of Its Marketing budget.
全球最大零售商沃尔玛的美国首席营销官弗莱明提出离职，他是在提出一项撤除一些影响销售额的产品的计划后作出该决定。
Wal-Mart Stores Inc.’s U.S. merchandising chief will leave the world’s largest retailer after a plan to remove some products from stores contributed to a decline in sales.
全球最大零售商沃尔玛的美国首席营销官弗莱明提出离职，他是在提出一项撤除一些影响销售额的产品的计划后作出该决定。
Wal-Mart Stores Inc.’s U.S. merchandising chief will leave the world’s largest retailer after a plan to remove some products from stores contributed to a decline in sales.
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