同时,斯坦博格和合作博弈下零售商的地方性广告投入和制造商的商誉与零售商之间的广告竞争强度相关。
The results show that the more the intensity of advertising competition between the two downstream retailers, the more the retailers advertise on local advertising in Stackelberg game.
同时,斯坦博格和合作博弈下零售商的地方性广告投入和制造商的商誉与零售商之间的广告竞争强度相关。
The results show that the more the intensity of advertising competition between the two downstream retailers, the more the retailers advertise on local advertising in Stackelberg game.
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