琼斯小姐，你能多给我提供一些关于你第一份酒店营销概念工作的信息吗？
Miss Jones, could you tell me more about your first job with hotel marketing concepts?
我们能得出结论：酒店营销是非常重要的。
We can draw the conclusion: the hotel marketing is count for much.
未来的酒店营销仍旧由“位置，位置，位置”原则来主导。
The future of hotel marketing will still be led by those that master "location, location, location."
虽然浏览网站和酒店营销的差异逐渐在缩小，但二者之间仍然有十分大的差异。
Do you have the experience? Although the gap is closing, there is still a big difference between surfing the web and marketing a hotel.
第三，利用对友好酒店营销联盟案例的分析，进一步验证本文的观点。
After the analysis, it takes the Friendly Hotel Marketing Alliance as the case to prove its viewpoints.
文章运用最新的营销理论，结合实际，对我国酒店营销策略进行了探讨研究。
The article utilizes the newest marketing theory, the union reality, has conducted the discussion research to our country hotel marketing strategy.
2011年，是时候让我们变得更加“谨慎乐观”，是时候为我们的酒店营销费用松绑了。
In 2011, however, it's time to be more 'cautiously optimistic.' it's time to un-shrink the hotel marketing budget!
本文从分析酒店营销的基本内容入手，继而对奥运营销的历史、种类及意义做了陈述。
The article begin from analyses the basis of hotel-marketing, and represents the history, kinds and significance of Olympic-marketing.
在现实的酒店营销里也要跟据不同的情况用不同的方式去对待，并不是所以的酒店用一种管理方法。
In reality, the hotel also keep in marketing, according to different situations in different ways to deal with, not so with a hotel management.
使酒店的营销计划和分销计划符合新一代热衷于网络互动的旅游消费者需求。
Include marketing initiatives that align the hotel marketing and distribution efforts with the new hyper-interactive travel consumer.
酒店的在线营销费用在过去两年被不断压缩。
Hotel marketing budgets have shrunk considerably over the past two years.
这些酒店企业更应该集中建设和提升他们的手机网站，并通过手机营销活动进行推广。
These hotel companies are better off focusing on building and enhancing their mobile websites and promoting the mobile site via mobile marketing initiatives.
如果大家达成一致，就要通过酒店员工、市场营销、网站等把你的信息传播到现有顾客和潜在顾客中去。
Once you agree, make sure the hotel staff, marketing pieces, website, etc. drive home that message at every possible touch point with your current and potential customers.
从过去4年的调研反馈中我们可以看出，特许经营酒店的在线营销工作总会受到各种限制。
As survey responses from the past 4 years have shown us, there will always be restrictions on online marketing conduct for franchised properties.
真正的网络营销的赢家知道，设计精良的酒店网站只是他们进行促销众多手段中的一种。
The real winners in Internet marketing understand that a well-designed hotel site is only the palette on which to build their promotional efforts.
虽然这些数字与酒店业者认为可从中获得最大ROI的营销方案相吻合，今年还是出现一些意料之外的情况。
While these figures still correlate with initiatives from which hoteliers believe they will achieve the greatest ROIs, there were some surprises this year.
酒店网站是在线营销策略的基础，是你最重要的武器。
The hotel website is the backbone of your Internet marketing strategy - the most important tool in your Arsenal.
酒店管理者们则认为，现在要判断社会媒体营销是否有助提高利润，还为时尚早。
Hotel executives say it's too early to tell if their social-media efforts are beefing up the bottom line.
德比软件(上海)有限公司，上海：为旅游业、酒店以及酒店分销行业提供互联网营销技术。
Derbysoft (Shanghai) Co., Shanghai - Provides Internet marketing technology for the tourism, hotels, and the hospitality distribution industry.
当然有创造性的思维及营销方法是关键- - -但是酒店经营者应该如何把精力集中到这里呢？
Creative thinking and marketing is certainly key - but where should hoteliers focus their efforts?
Expedia ' s欧洲营销指导timotheedeRoux说，或许不是，他认为调查对酒店经营者的关注或许可以解释这个违反直觉的结果。
Maybe not, says Expedia's marketing director for Europe, timothee DE Roux, who says the poll's focus on hotel operators may explain the counterintuitive outcome.
当你制定2011年酒店的在线营销预算时，你可以参考以下几项建议。
Here are a few guiding principles when reviewing the 2011 hotel Internet marketing budget.
以下是第四份年度《酒店在线营销计划和最佳实践基准调研》的调查结果。
Here are the results of the 4th annual Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices.
最近，有很多酒店和旅游景点来咨询TIGGlobal，如何才能提升社会媒体营销的效果。
Many hotels and destinations have recently approached TIG Global and asked about improving their social media visibility.
来源：HeBS第四年度的《酒店电子营销预算调查及最佳实践》。
(Source: HeBS '4th annual Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices).
付费搜索（SEM）：我们建议酒店管理者在2011年把搜索引擎营销预算最少提高10%。
Paid Search (SEM): We recommend that in 2011, hoteliers raise their paid search marketing budgets by at least 10%.
2011年，酒店用在手机网站提升和手机市场营销方面的市场预算平均应占互联网市场总体预算的7%-8%。
On average, the share of mobile website enhancements and mobile marketing initiatives from the hotel 2011 Internet marketing budget should be 7%-8%.
为了更好地迎接新一年的来临，我整理出每年一次的酒店市场营销的一些诀窍。
To help you prepare for the upcoming year, I've assembled my annual list of hotel marketing ideas.
坏消息是酒店必须对营销和客户沟通、库存分销基础和人力资源管理进行规划。例如，你需要在2011年增加市场营销费用。
The bad news concerns the need for fresh investments in marketing and customer engagement, inventory distribution infrastructure and human capital i.e. the need to increase marketing budgets in 2011.
酒店经营商可以通过更好了解现有机遇，同时具备前瞻意识对其酒店进行营销，以控制酒店在GDS中的销售。
Hoteliers can take control of their distribution within the GDS by gaining a better understanding of the opportunities available and by proactively marketing their properties.
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