本文首先通过研究品牌资产和品牌资产评估的相关知识和特征、特性，确定本研究课题进行品牌资产价值评估的数据源，即企业资产负债表和利润表。

Firstly, brand equity and brand equity evaluation is well studied and enterprise balance sheet and income statement are introduced as the data source of brand equity evaluation.

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本文首先通过研究品牌资产和品牌资产评估的相关知识和特征、特性，确定本研究课题进行品牌资产价值评估的数据源，即企业资产负债表和利润表。

Firstly, brand equity and brand equity evaluation is well studied and enterprise balance sheet and income statement are introduced as the data source of brand equity evaluation.

youdao