通路行销;企业网络;价值创造;关系行销;关系价值。
Channel Marketing; Business Network; Value Creation; Relationship Marketing; Relationship Value.
行销计划的另一个要求是评估通路,即决定如何切入目标市场。
The other major requirement in a marketing program is assessing access to your target market .
过去有关行销通路竞争研究大多忽视交易成本的存在,本研究考虑交易成本对行销通路竞争之影响。
Over the past the research of marketing channel neglect the transaction cost can be ignored, in this paper, we consider the transaction cost in channel competition to analyzing the channel structure.
过去有关行销通路竞争研究大多忽视交易成本的存在,本研究考虑交易成本对行销通路竞争之影响。
Over the past the research of marketing channel neglect the transaction cost can be ignored, in this paper, we consider the transaction cost in channel competition to analyzing the channel structure.
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