一旦你知道了产品或服务的零售价和直接成本，你就可以计算出单位产品边际收益。
Once you know the selling price and direct costs of each product or service unit you sell, you can calculate your contribution margin in dollars per unit.
如果销售人员的报酬基于边际收益，则对于如何针对客户进行产品定位以及如何进行谈判，他们将开始作出不同的决定。
If sales people are compensated based on contribution margin, they will start to make different decisions on how to position products to customers and how to conduct negotiations.
为何垄断者的边际收益低于其产品价格？
Why is a monopolist's marginal revenue less than the price of its good?
为何垄断者的边际收益低于其产品价格？
Why is a monopolist's marginal revenue less than the price of its good?
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