我们知道法国是一个时尚之都,因为它是很多奢侈品品牌的发源地,例如,路易斯威登,香奈儿和迪奥,这三个品牌家喻户晓。
We know that France is a Fashion City, because so many world-famous luxury brands originate there, for example, LV, Chanel and Dior. These three brands are well-known by people all over the world.
由于丰富的行李包装经验,路易斯·威登开始为喜欢旅游的富人们设计行李。
Because of his extensive luggage knowledge, Louis Vuitton began designing luggage for the wealthy who traveled.
时至今日,路易斯·威登是公认的高品质女式提包品牌。
Still today, Louis Vuitton is recognized for its high quality purse.
时至今日,路易斯·威登是公认的高品质女式提包品牌。在企业生产级,如果有任何一个手提包没有达到路易斯·威登品牌的标准,它将会被销毁。
Still today, Louis Vuitton is recognized for its high quality purse. At the factory level, if a purse does not meet the Vuitton standards it is destroyed.
令路易斯·威登惊奇的是经过他设计后的诺埃袋是如此的受欢迎,而且没用多久富裕的女士们开始手挎这种优雅的包包。
To Louis Vuitton's surprise the Noe bag was extremely popular, and it wasn't long before wealthy woman began to carry this elegant bag.
在1854年,路易斯·威登的业务逐渐被出自其创意的手提包取而代之。
In 1854 the Louis Vuitton business came to be, as luggage began to be replaced with Vuitton's ideas for handbags.
结果这种行李包获得了闪电般的普及,在竞争对手模仿他的设计之前没多久,路易斯·威登很快以独特的条纹和棋盘格的样式标记了他设计的行李包。
It didn't take long before his competition was copying his design. Soon after Louis Vuitton marked his luggage with distinctive stripes and checkerboard patterns.
是外星人在买路易斯·威登的手袋么?
在路易斯·威登(LV,LVMH的名星企业),这种模式的购买力所产生的利润一直维持在40- 50%左右,高于所有其它的奢侈品牌。
At Louis Vuitton, LVMH's star company, the model's pricing power has yielded consistent profit margins of around 40-45%, the highest of any luxury-goods brand.
比如,路易斯 威登(LV)的女包中产阶级妇女消费的就和那些有私人飞机的富豪消费的一样多。
Louis Vuitton bags, after all, are sported by middle-class women as well as by the private-jet class.
在19世纪早期,路易斯·威登本人犹如一个训练有素的行李打包机服务于一个富裕的巴黎家庭。
In the early 1800s Louis Vuitton trained as a luggage packer for a wealthy Parisian family.
有人选购阿尔·曼尼服装,有人要吉美朱出品的鞋子,或者是路易斯·威登手袋。
Some are shopping for Armani suits, others for Jimmy Choo shoes or Louis Vuitton handbags.
有人选购阿尔·曼尼服装,有人要吉美朱出品的鞋子,或者是路易斯·威登手袋。
Some are shopping for Armani suits, others for Jimmy Choo shoes or Louis Vuitton handbags.
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