其实，今天我要跟大家谈一下一个适用中国的新传播理论，然后再讲一下为什么要做触动传媒。
In fact, today I want to talk about a new communication theory suitable for China, and then I can tell you why I am doing Touch Media.
请注意，触动传媒的传播方式，是整合传播的一个部分，就如侦察员一般，后面一定要有正规军上来。
Please note: the communication means of Touch Media are a part of integrated communications. We are like a scout, who has to be followed by the main force.
在支持公益慈善方面，你觉得触动传媒的互动荧屏有什么独特的新颖之处?给乘客献爱心提供了哪些便利?。
What's the innovation and uniqueness about interactive touch screens in supporting charity?What about the convenience it brings to passengers in doing their bits to charity?
以下链接为第二届新媒体评选投票网站，上一届的大奖得主为分众传媒，请各位同事踊跃投票，希望这一届的荣誉属于触动传媒，感谢！
Please find URL of the 2nd New Media Voting Web Site above. Last winner is Focus Media. Please vote for Touchmedia and hope we are the winner this time!
这也是第四点——大多数广告主发现，触动传媒带给他们的广告认知度、回忆度和销售反馈度要高出其它媒体很多倍，这也是他们最终想要的。
And that is the fourth difference - most advertisers find awareness, recall and sales response Numbers are many times higher with Touchmedia - which ultimately is what they want.
这也是第四点——大多数广告主发现，触动传媒带给他们的广告认知度、回忆度和销售反馈度要高出其它媒体很多倍，这也是他们最终想要的。
And that is the fourth difference - most advertisers find awareness, recall and sales response Numbers are many times higher with Touchmedia - which ultimately is what they want.
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