营销渠道决策是企业面临的重要决策之一。
Marketing channel decision is one of important decisions that enterprises must face.
企业营销渠道决策正确与否甚至直接关系到企业的兴衰成败。
Whether the marketing channel decision is right or not directly has an effect on that the enter -prise will success or not.
营销渠道决策是企业管理层面临的最重要的决策，营销渠道对于企业销售产品、占领市场、创造价值等起着越来越重要的作用。
The marketing channel decision is the most important one faced by the management of enterprises, and it plays a more and more important role on products sale, market occupation, value creation etc.
营销渠道控制是一个渠道成员对另一个渠道成员的行为与决策变量成功施加影响的过程。
Marketing channel control is a progress that one channel member successfully influences the behavior decision variables of another member on the different level in the channel.
期望从风险传递的机理出发，为企业营销渠道的风险防范提供决策依据。
On this basis, the forms and ways of marketing channel risks are discussed, and Markov model is used for quantitative analysis of channel risk transmission.
营销渠道的决策与管理在市场营销组合中占有重要的地位，俗话说“得渠道者得天下”。
The decision-making and the management of the marketing channel play a significant part in the marketing combination. As the saying goes "The channel results in the world".
营销渠道的决策与管理在市场营销组合中占有重要的地位，俗话说“得渠道者得天下”。
The decision-making and the management of the marketing channel play a significant part in the marketing combination. As the saying goes "The channel results in the world".
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