方法：分析目前药品连锁企业存在的突出问题，并提出相应对策与措施。
METHODS: the problems existing in the operation of drug chain enterprises were analyzed, and the proportional strategies and measures were put forward.
前言：目的为我国药品零售连锁企业品牌建设提供参考。
OBJECTIVE: to provide reference for the brand construction of chain drug stores in China.
前言： 目的：为我国药品零售连锁企业制订市场营销战略提供参考。
OBJECTIVE:To provide reference for Chinese pharmaceutical retail chain enterprises in making marketing strategy.
前言： 目的：为我国药品零售连锁企业制订市场营销战略提供参考。
OBJECTIVE:To provide reference for Chinese pharmaceutical retail chain enterprises in making marketing strategy.
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