网络广告效果评估的首要工作就是获得统计数据。
The first and foremost task for assessing online advertisement is to acquire statistical data.
网络广告以迅猛之势在国内外飞速发展，给网络广告效果评价带来了一系列的难题。
Since the rapid development of web advertising in China and abroad, it brings a series of problems for the effectiveness evaluating of web advertising.
他们迫切需要更精确、可靠的网络广告效果测评技术来帮助他们作出正确合理的投资决策。
Therefore, they demand more precise and reliable measuring technologies for advertising effectiveness desperately to make better investing decisions.
然后从传播效果、经济效果和社会效果三个方面详细介绍了网络广告效果评估的内容指标；
Then it introduces the effectiveness measurement indexes from the three aspects of transmit effectiveness, economic effectiveness and social effectiveness.
最后采用该模型对网易网络广告效果评价进行了的改进研究，证明了该模型的可行性和实用性。
At last, it introduced the improvement research for the NetEase advertising effectiveness evaluating by using this model, and it proved the feasibility and practicality of this model.
受众对于网络广告的态度，对于网络广告效果(品牌态度以及购买意图)的测评有非常重要的意义。
For audience's attitude to Internet advertising, it's absolutely important meaning for evaluate, brand attitude and purchase intention, that network advertisement effect.
当然有人开始提出CPA收费模式，如果科学运作，CPA收费模式或许会成为改变目前广告主对网络广告效果的认知。
Of course, some people begin to CPA pricing model, if the operation of science, CPA may be a charging mode to change the current advertisers on the network of the cognitive effects of ads.
因此即使你的网络广告很有策略和效果，搜索引擎的影响可能还是最小的。
So even if you were taking that strategy and working with AD networks, the impact of what search was driving would be minimal.
效果营销对于网络广告起着怎样的作用？
网络广告的效果评估问题是关系网络广告前途命运的重大课题。
The assessment of its is a major issue related to the future and destiny of Internet advertising.
因此CPA在一定程度上来说是网络广告带给广告主相对直观、可衡量的效果，也是相对有价值的效果。
So to some extent, CPA is on online advertising to advertisers is relatively intuitive, and measurable results, the effect is relatively valuable.
但网络广告的效果仍然还不是很好，而这是一个挑战。
But the network advertisement's effect is still not very good, but this is a challenge.
文章运用熵权双基点法，对网络广告的社会效果进行了评估。
In this paper, entropy two-base-point approach is used to access the social effects of Internet advertising.
能从事网站设计、手机应用程序界面设计、网络动画设计、网络广告设计、效果图设计与交互设计等领域工作。
It prepares students for career in website design, mobile phone application design, animation design, advertising design, effect diagram design, interactive design, etc.
针对网络广告的特点，提出一个最大化广告效果函数的广告资源分配模型。
A model of scheduling web advertising resources for maximizing advertising effect function is proposed, according to the properties of web advertising.
预计，“集中采购、分步投放、效果聚合、精准营销”将成为网络广告业态转变的关键特征。
Expected to, "focus on procurement, step-by-step delivery, the effect of polymerization, precision marketing," online advertising formats will become a key feature of the change.
网络广告刊登后，还必须对其所产生的作用和影响进行评估，以监测网络广告的实际效果如何。
After the cyber-advertising is released, the function and influence of the cyber-advertising should be evaluated to monitor the real effect of the cyber-advertising.
我们通过消费者对广告的认知、对广告的态度、对广告诉求品牌的态度、对品牌的偏好以及他们的行为意向这五个变量来衡量网络广告的效果。
We used recognition, attitudes, preference and behavioral intention to measure the effectiveness of interactive advertising on customer's behavior, especially from a psychological perspective.
文章全面分析了网络广告的特点，并对企业可采取的网络广告策略进行了分析与探讨，试图寻求企业提高网络广告宣传效果的途径。
This essay comprehensively analyzes characteristic and adoptable strategy of It, attempts to seek the way to enhance the enterprise propaganda effect of It.
文章全面分析了网络广告的特点，并对企业可采取的网络广告策略进行了分析与探讨，试图寻求企业提高网络广告宣传效果的途径。
This essay comprehensively analyzes characteristic and adoptable strategy of It, attempts to seek the way to enhance the enterprise propaganda effect of It.
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