盛田不相信市场调查。
盛田昭夫创业时没有钱，没有经验，没有外部支持。
Akio Morita had no money, no experience, no external support when he started his business.
而井深大正是盛田昭夫打造的品牌背后的天才工程师。
Ibuka was to be the engineering genius behind the brand which Morita created.
盛田昭夫年轻时曾被寄予继承家族300年酿酒业的厚望。
As a young man Morita had been expected to go into the family's 300-year-old sake business.
作为酱油和米酒制造商的儿子，盛田是以一个工程师出道的。
Son of a manufacturer of soy sauce and sake, Morita started out as an engineer.
聪明的企业家像本田宗一郎和索尼的盛田昭夫开始建筑未来。
Brilliant entrepreneurs like Soichiro Honda and Akio Morita at Sony set about building the future.
在第二年盛田访问了美国，回来后他肯定在美国收音机将会很好卖。
Morita visited the U.S. the next year and returned certain that the radios would sell fast in the U.S..
“每个人都让我不好过，”盛田在1986年于他的回忆录中如此写道。
"Everybody gave me a hard time," Morita wrote in his memoirs in 1986.
盛田的营销战略的一个关键部分是，为细分的国外市场仔细定位特定的产品。
A key part of Merita's marketing strategy has been to target carefully specific products toward individual foreign markets.
1994年，索尼的创始人盛田昭夫宣布他将退出身处困境的公司的首席执行官一职。
1994 - Sony founder Akio Morita announces he will be stepping down as CEO of the floundering company.
盛田曾作过这样的评价：“纯粹的广告和推销维持不了一个劣质产品或不合时代的产品。”
Morita once commented that "Advertising and promotion alone will not sustain a bad product or a product that is not right for The Times." darren.
那天早晨用餐时假如盛田昭夫没有向委员会成员表示遗憾的话这件事情本应就这么完毕了。
That would have been the end of it had Morita not voiced regret over dinner that evening with the committee members.
索尼的盛田对美国人的需要了解得很透彻，他比某些美国市场人士更知道在美国什么商品会卖得好。
Even Sony's Morita, who knows the American mind well enough to have outguessed some U.S. marketing men as to what products would sell well, takes that line.
像盛田昭夫(见文章)与野中郁次郎(见文章)一样，大前把日本的企业文化与战略用英语加以表述。
Like Akio Morita (see article) and Ikujiro Nonaka (see article), Ohmae translated Japanese business culture and strategy into English.
索尼的盛田对美国人的需要了解得很透彻，他比某些美国市场人士更知道在美国什么商品会卖得好。
Even Sony's Morita, who knows the American mind well enough to have outguessed some U. S. marketing men as to what products would sell well, takes that line.
例如，他的团队想改“Sony Walkman ”为“Soundabout ”，但是盛田拒绝了。
As an example, his team wanted to change the name of the Sony Walkman to Soundabout but Morita refused.
盛田昭夫，大前研一以及野中郁次郎(1935年出生)三位巨匠为日本的工业和管理建造了一座通向世界的桥梁。
Akio Morita (see article), Kenichi Ohmae and Ikujiro Nonaka (born 1935) constituted a bridge that connected Japanese industry and management with that of the rest of the world.
索尼的共同创始人，盛田昭夫，还不得不为此与它的工程师们和高层管理人员进行斗争，而那些人认为这一没有录音功能的卡带机将不会有什么作为。
Sony’s co-founder, Akio Morita, had to battle with his own engineers and executives who argued that a tape-player without a recording function would never work.
索尼的共同创始人，盛田昭夫，还不得不为此与它的工程师们和高层管理人员进行斗争，而那些人认为这一没有录音功能的卡带机将不会有什么作为。
Sony’s co-founder, Akio Morita, had to battle with his own engineers and executives who argued that a tape-player without a recording function would never work.
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