本文从现代市场营销学的视角，提出了媒介品牌是一种资产的新观点，并对其增值进行了探析。
This article, from the perspective of modem marketing theory, puts forth the new view that media brand is a new asset, and further discusses its value promotion.
公关营销学是传统的市场营销学与现代公共关系学相结合而形成的一门新兴学科。
Public Relation Marketing (PR Marketing) is a newly developed science, which is incorporated with the traditional Marketing and Modern Public Relations.
市场营销学是一门建立在经济科学、行为科学、管理科学和现代科学技术基础之上的应用科学。
Marketing is an application science based on the economic science, behavioral science, management science and modern technology.
市场营销学是一门建立在经济科学、行为科学和现代管理理论基础上的应用科学。
Marketing is an applied course based on economics, behavioral science and modern theory applied to management.
市场营销学是一门建立在经济科学、行为科学和现代管理理论基础上的应用科学。
Marketing is an applied course based on economics, behavioral science and modern theory applied to management.
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