他们的理念是，延长一件牛仔裤的寿命不仅对环境有好处，还能让消费者从他们的产品中获得更多的价值。
Their philosophy is that extending the life of a pair of jeans is not only great for the environment, but allows the consumer to get more value out of their product.
营销低价值的消费者产品时，这个四个P的模型最管用。
The four Ps model is most useful when marketing low value consumer products.
在公司网页上放置具有新闻价值的关于产品和服务的文章，或者直接将相关WPR文章发送至点评网站以便于消费者阅读。
News worthy stories based on product or service launches can be placed on the companies webpage, or WPR articles sent to review sites for consumers to read.
1Juran还说，一个产品除非既增加了消费者又增加了生产商的价值，否则就不是高质量的。
"1 Juran goes on to say that a product is not high quality unless it adds value for both the consumer and the manufacturer."
其他扫兴的事是认为顾客没有足够的能力让产品和服务更有价值，因此他们认为消费者投入是不必要的。
Other killjoys will argue that customers are incapable of knowing what really makes a product or service valuable, and therefore customer input is unnecessary.
无论这些研究的科学价值何在，消费者对代糖产品要比过去更加慎重。
Whatever the scientific merit of those studies, consumers are more wary of such products than they used to be.
价值增加策略通过为顾客提供核心产品之外的服务来提高消费者忠诚度；
Valued added strategiesincrease loyalty by providing customers with more than just the core product; for example, for hotels, offering more than just a place to sleep.
这样，现有产品的改进就能在低投入低风险的情况下进行，而且，通过这种方式改进的产品能够在市场上表现得更有吸引力，对消费者更有价值。
This allows existing products to bemodified at low cost, low risk, yet making them ever more attractive, ever morevaluable to the customer base.
消费者往往不能很精确、很客观地评价产品的价值和成本。
Consumers often do not judge product values and costs accurately or objectively.
这样做，对消费者以及供应链中所有各方发去了一个难以理解的讯息，对他们识别反映他们的需要与价值的产品的能力进行了干扰。
To do so sends a confusing message to consumers and all in the supply chain, interfering with their ability to identify products that reflect their needs and values.
如果产品不易使用，则认为它对消费者而言是没有价值的。
If the product is not easy to use, argues that it is of little value for consumers.
消费者追求的不仅是产品的功能，更加注重顾客价值。
Customers focus on the value of customers, more than pursuing the functions of products.
研究结果表明：(1)消费者对名牌产品的交换价值知觉和心理价值知觉均显著高于不知名品牌。
Results indicate that: 1. Consumers' exchanging value and psychological value perception of famous brand significantly are higher than that of unfamiliar brand.
企业培育消费者忠诚的前提是必须加强营销道德建设，为消费者创造并传递有价值的产品或服务，而不仅仅是营销手段的应用。
The prerequisite for the consumer loyalty cultivated by enterprises is creating and delivering valuable products and services for the consumers, rather than using marketing techniques.
不要夸张产品本身的创意，功能的强大和其价值。也不要试图用实现不了的承诺去欺骗消费者。
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
研究结果显示：消费者关于高新技术产品的知觉风险可分为六个构面，分别为功能风险、价值风险、时间风险、习惯性风险、社会风险和服务风险；
The results shows: the consumers' perceived risk can divide into six facets: the function risk, the value risk, the time risk , the habitual risk, the social risk and the service risk.
而这也正是物流所关心的，产品只有在被运送到能被消费者买到的场所时才体现出价值。
And this is what logistics is chiefly concerned with. Products are of any value when and only when they are moved to the right place where it is available to the customer.
本研究通过问卷调查，主要运用回归分析，找出了产品消费价值与消费者国际品牌选择之间的关系。
Through questionnaire investigation and Regression Analyze, this research has found out the relation between product's consumption value and consumers' choice behavior of international brand.
这种声誉创造出了一个消费者特许经营权。这让产品对购买者的价值，而不是产品的生产成本，成为了决定销售价格的主要决定性因素。
Such a reputation creates a consumer franchise that allows the value of the product to the purchaser, rather than its production cost, to be the major determinant of selling price.
真正的品牌价值是以产品的货真价实为前提的，它需要真实的面对消费者。
The real value of brand products is the prerequisite for the genuine, it needs real face of consumers.
包装不仅向消费者传达了其产品本身的使用价值，也传递了该品牌产品的符号价值。
Packaging delivers not only the value of the product itself, also the symbol value of the brand.
最现实的选项是设置价格按照你的消费者对于你产品价值的估价。
The most realistic option is to set the price according to the value that your consumers place on the product.
我们相信，高质量的产品和高市场性价比能给我们的客户，以及终端消费者提供最大的价值。
We believe that high quality products coupled with low prices will provide maximum value to our customers and to the end-consumers as well.
信通为消费者提供了富有价值的数码通信产品，迅速成为供应商信赖的合作伙伴和市场推崇的分销企业。
Dinxingtong provides valuable digital communication productions for customers and increasingly became the partner trusted by suppliers and the distributer adored by market.
现有的品牌价值评估主要与消费者的忠诚度和产品的附加价格相关。
The estimate of brand equity is mostly relative to customer loyalty and product additional price.
通常，消费者花钱买东西，总想得到最大的价值；而生产者则想从所卖出均产品上获得最高的价钱和利润。
As a rule, consumers look for the best values for what they spend while producers seek the best price and profit for what they have to sell.
通常，消费者花钱买东西，总想得到最大的价值；而生产者则想从所卖出均产品上获得最高的价钱和利润。
As a rule, consumers look for the best values for what they spend while producers seek the best price and profit for what they have to sell.
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