运营全球市场需要你学会本土化经营。
Operating in the global marketplace requires that you learn to act more local.
本文认为，中国品牌走向国际市场的成功途径是实施本土化经营战略。
The author points out that the successful way of Chinese brands' going to the world is to implement the strategy of native operation.
实现生产制作型企业和虚拟经营企业的合作，也就是虚拟经营企业本土化经营。
The realization of production-oriented enterprises and virtual enterprises cooperation, that is, the virtual localization business ventures.
作为跨国公司全球战略的有机成分，本土化经营战略是跨国公司应对一体化经营中的国别和地区障碍的有效策略。
As an organic part of global strategy, business localization has been used by multinationals as an effective measure to national and regional obstacles.
事实上，他们之所以不能成功是因为他们没有将他们的概念和经营模式本土化。
That being said, the fact that they are not able to succeed themselves does not invalidate their concepts and business models.
文章指出，麦当劳取得成功的关键就在于其善于经营企业文化并实施了一系列成功的本土化战略。
The key for the success of McDonald's is the operation of corporate culture and the implementation of localization strategy.
并具体分析了全球战略与本土化战略二者的矛盾、经济性与风险以及企业如何在二者均衡中进行一体化经营。
It also analyzes the contradiction between the global strategy and localization strategy, return and risks and how the enterprises weigh the two to undertake integrated operation.
并具体分析了全球战略与本土化战略二者的矛盾、经济性与风险以及企业如何在二者均衡中进行一体化经营。
It also analyzes the contradiction between the global strategy and localization strategy, return and risks and how the enterprises weigh the two to undertake integrated operation.
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