运用实证研究的方法研究品牌联想对服装品牌延伸评价的影响。
The influence of brand association on brand extension evaluation of garment was studied in the paper through experimental study.
最后一章介绍了国际国内服装品牌延伸的实例，希望对我国服装企业的品牌延伸和品牌管理有借鉴意义。
The final chapter describes the case of international and domestic clothing brand extension in the hope to give some advices and references to our country clothes brand corporation.
服装品牌延伸是充分利用品牌资产、延长品牌特别是强势品牌生命周期的有效方法，受到国内外服装界的广泛重视。
Fashion brand extension, as a great concern from the fashion industry, is one of the most efficient ways to make full use of brand assets and prolong the life cycle of brand, especially strong brand.
品牌联想中对服装品牌知名形象代言人的印象越深刻，消费者对服装品牌近距离延伸的评价越高，但对其远距离延伸评价没有显著影响。
The evaluation of brand's near-extension from customer depended on the brand association of the brand's prolocutor while the far-extension evaluation did not depend on it.
品牌联想中对服装品牌知名形象代言人的印象越深刻，消费者对服装品牌近距离延伸的评价越高，但对其远距离延伸评价没有显著影响。
The evaluation of brand's near-extension from customer depended on the brand association of the brand's prolocutor while the far-extension evaluation did not depend on it.
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