当前的研究表明，与物质消费不同，休闲和服务型消费明显地增强社会联系，这反过来有助于增强幸福感。
Current research suggests that, unlike consumption of material goods, spending on leisure and services typically strengthens social bonds, which in turn helps amplify happiness.
完善与强制性国家标准协调配套的推荐性标准体系，推动消费品标准由生产型向消费型、服务型转变。
Perfect and mandatory national standards for the coordination of the recommended standard system, promote the standard of consumer goods from production to consumption, service type change.
休闲产品是满足休闲消费者需要的各种产品和劳务的总和，包括物质型休闲产品和服务型休闲产品。
Leisure products consists of all kinds of products and services, including material-oriented leisure products and service-oriented leisure products which can meet people's leisure needs.
基于以上背景，本研究从服务分类的角度出发，探讨了关系营销中需要解决的一个重要问题，即消费者与服务型企业关系保持的意愿问题。
On the basis of such a background, this essay discusses the issue of consumers' motivation for maintaining relationship with the service enterprise form the consumers' perspectives.
基于以上背景，本研究从服务分类的角度出发，探讨了关系营销中需要解决的一个重要问题，即消费者与服务型企业关系保持的意愿问题。
On the basis of such a background, this essay discusses the issue of consumers' motivation for maintaining relationship with the service enterprise form the consumers' perspectives.
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