本文将重度购买者理论应用到旅游户外用品购买活动中，探究旅游户外用品重度购买者的人口、行为和心理统计特征。
This paper applied heavy user theory in the tourist outdoor gear purchasing to study the demographic, behavioral and psychographics characteristics of the heavy users of tourist outdoor gear.
本文将重度购买者理论应用到旅游户外用品购买活动中，探究旅游户外用品重度购买者的人口、行为和心理统计特征。
This paper applied heavy user theory in the tourist outdoor gear purchasing to study the demographic, behavioral and psychographics characteristics of the heavy users of tourist outdoor gear.
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