效果营销对于网络广告起着怎样的作用？
我们继续破解效果营销的密码。
至少在展销会行业，这种营销方式能够取得更好的效果。
At least in the events industry, this type of marketing garnered much better results.
精心设计的营销和品牌可以提高一个伟大设计的影响，不过除非广告词能够被真实体验所巩固，其效果通常是暂时的。
Well-crafted marketing and branding can boost the impact of a great design, but unless the message is reinforced by real-world experience, the effect is usually temporary.
社交媒体营销并不总是能担保有短期效果，它会有风险，而且并不总是奏效。
Social media marketing doesn't always guarantee short-term results, could be risky and doesn't always work.
了解广告如何运作以及如何取得最佳效果，首先要更新您的营销基础知识。
To understand how advertising works and how to obtain the best results, begin by refreshing your knowledge of the marketing basics.
如今，在线内容还成为了争取在自然搜索引擎中更高排名的首要工具，通过使用含相关关键词、彼此混杂的内容以实现良好的效果并降低营销成本。
It's also now a primary tool used in the battle for natural search engine rankings by using content interwoven with relevant keywords to gain high results and low cost marketing.
我确信短期内这种策略就能看到效果，它甚至可以作为某些行业的营销战略来实行。
I have no doubt that this works in the short run. It might even workout to be a viable marketing strategy in some markets.
视觉营销中颜色的正确使用是一种无声的语言，能迅速给消费者传达一些信息。因此，可以通过特定的颜色来提高宣传效果。
The careful use of color in visual marketing can send a quick message without a single word, so develop your promotions with a purposeful palette in mind.
中国汽车生产商的营销手段也专门针对本土市场，有时赤裸裸地传达财富和成功等信息反而能在本土市场收到好的销售效果。奇瑞给其高档汽车品牌取名瑞麒走的就是这条路线。
Chinese manufacturers' marketing approach is tailored to the local market, with the at-times blunt messages about wealth and success that play well here, such as Chery's choice of name, Riich.
所以我发现在市场营销和学术方面来讲,口碑很重要,而网站社交效果更好。
So what I found in terms of marketing and as an academic is that word of mouth works actually very well and social networking works even better.
主客两益营销法的确是一种简易且相对便宜的方法；如果你能遵循如下几条基本法则，你将收获立竿见影的效果。
Host-beneficiary marketing is actually a simple and relatively inexpensive process that will deliver solid results if you follow a few basic rules.
麦当劳这种营销手段的效果就像是把美国儿童征入无偿的口头营销大军，让他们缠着父母带他们去麦当劳。
McDonald's marketing has the effect of conscripting America's children into an unpaid drone army of word-of-mouth marketers, causing them to nag their parents to bring them to McDonald's.
聪明的营销人员将利用搜索提高他们线下品牌建设的效果。这样做最终将建立他们品牌整体的影响力。
Smart marketers will leverage search to improve the efficacy of their offline branding efforts, and in doing so, ultimately build the overall strength of their brand.
除此之外，单纯的广告效果不如互动营销模式来的有效——例如，搭建一个博客平台或者论坛，供消费者讨论和传播信息。
Beyond this, pure advertisement tend to work not so well as a more interactive way - set up a blog or forum, let them talk and spread.
好的划分可以带来好的市场营销效果。
Improved segmentation can lead to significantly improved marketing effectiveness.
研究还指出，社交媒体能够补充并增强其他营销方式的效果，如电子邮件营销、搜索引擎优化，以及直接营销。
Social media complements and augments other forms of marketing such as E-mail marketing, search engine optimization and direct marketing, the study said.
SEO依然是提高在线营销效果的重要手段，影响SEO的要素在不断变化。
While SEO continues to be an important milestone for online success, factors impacting SEO are changing constantly.
比如，不直接问营销技术的问题，而是“从个人角度对问题进行讨论”，这样会收到更好的反馈效果。
For instance, instead of inquiring directly about marketing techniques, professors find they get better response by 'going into a question from a personal standpoint, ' Mr. Kobb says.
若想在搜索营销中取得好效果，酒店管理者应该注重通用搜索结果，如图片、视频、微博、评论网站、酒店官方网站和本地结果。
To do well in search today, hoteliers must focus on universal search results – images, video, micro-blogging (Twitter), review sites, the official hotel website, and local results.
酒店业者要根据酒店的知名度和目标客户分布情况，为酒店量身定制一套效果最好的营销渠道组合。
Create the channel mix that works best for your hotel, depending on your property profile and target guest demographics.
使用你的分析工具来判断那些营销方法效果更好，然后在这上面继续努力。
Use your analytics to determine what is working best, and then invest there.
所以要先学会如何营销，在借助软件去辅助，这样才能达到最佳的引流效果。
So need to learn how to marketing, to assist in the aid of software, so as to achieve the best effect of drainage.
一个CRM系统汇集了有关客户的信息，销售，市场趋势件营销效果和反应，很多。
CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness.
总部位于纽约的二维码扫描技术提供商s canbuy的首席执行官迈克·威尔斯坦承，在这种情形下，“多数公司都对营销活动的效果心生不满。”
Mike Whers, CEO of Scanbuy, a New York-based provider of scanning technology, admits that in those types of cases "most companies aren't satisfied with the performance of their campaigns."
顶峰助力微营销做的是口碑、实力、效果。
成功的Web2.0营销者都会制定可量化的目标，并且持续监测传播的效果。
The most successful Web 2.0 marketers establish measurable goals and then consistently track the results.
成功的Web2.0营销者都会制定可量化的目标，并且持续监测传播的效果。
The most successful Web 2.0 marketers establish measurable goals and then consistently track the results.
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