游击队避免打严密策划的战役。
有更大的战役要打。
假设广告主有三千万的预算，如无法衡量与规划单一的广告战役，那广告商就瞎打，瞎猜。
Suppose an advertiser has a RMB30 million budget. If he cannot measure and plan a singular advertising campaign, then he is playing a guessing game.
只做你自己，而非他人。在这个竭尽全力，日日夜夜想将你变成其他人一样的世界里，意味着要打一场异常艰苦的战役。
'to be nobody but yourself in a world that's doing its best to make you somebody else, is to fight the hardest battle you are ever going to fight.
只做你自己，而非他人。在这个竭尽全力，日日夜夜想将你变成其他人一样的世界里，意味着要打一场异常艰苦的战役。
'to be nobody but yourself in a world that's doing its best to make you somebody else, is to fight the hardest battle you are ever going to fight.
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