本文首先明确了客户知识价值的定义，然后提出通过客户知识能力和知识交流意愿两个指标来度量客户知识价值。最后分析了客户知识价值在客户生命周期内的变化趋势。
At first, the authors define the concept of customer knowledge value, and then put forward the measurement through measuring customer knowledge capacity and intention of knowledge communion.
购买意愿是未来销售预期的关键指标，因此也成为广告效果评价的成功要素。
The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.
他们的信心值决定大众的消费意愿，因此，它是预测经济走势的一个先行指标。
How confident people feel about stability of their incomes determines their spending activity and therefore serves as one of the key indicators for the overall shape of the economy.
他们的信心值决定大众的消费意愿，因此，它是预测经济走势的一个先行指标。
How confident people feel about stability of their incomes determines their spending activity and therefore serves as one of the key indicators for the overall shape of the economy.
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